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Description
Grundlagen des MarketingmanagementsEinfhrung in Strategie, Instrumente, Umsetzung und Unternehmensfhrung EAN: 9783658296377 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 6., berarbeitete und erweiterte Aufl. 2020, 20006 Erscheinungsjahr: 17. 07. 2020 Produktform: Kartoniert Beilage: Book w. online files update Autoren: Homburg, Christian Auflage Ausgabe: 6., berarbeitete und erweiterte Aufl. 2020
Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
| EAN: | 9783658296377 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 6., überarbeitete und erweiterte Aufl. 2020, 20006 |
| Erscheinungsjahr: | 17.07.2020 |
| Produktform: | Kartoniert |
| Beilage: | Book w. online files / update |
| Autoren: | Homburg, Christian |
| Auflage/Ausgabe: | 6., überarbeitete und erweiterte Aufl. 2020 |
| Seitenzahl/Blattzahl: | 371 |
| Abbildungen: | 3 schwarz-weiße und 123 farbige Abbildungen, Bibliographie |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Marketing - Buch;Marketingeinführung;Marketinggrundlagen;Marketingmanagement;Marketingstrategie;Marktorientierte Unternehmensführung;Perspektiven des Marketing;Vertriebspolitik;Kommunikationspolitik;Preispolitik;Produktpolitik;B-to-B-Marketing;Konsumentenverhalten |
| Fachschema: | Absatz / Marketing~Marketing~Vermarktung~Marktforschung |
| Bildungszweck: | für die Hochschule |
| Imprint-Titels: | Springer Gabler |
| Fachkategorie: | Marktforschung |
| Seitenanzahl: | XVIII, 371 |
| Verlag: | Springer-Verlag GmbH, Springer Fachmedien Wiesbaden GmbH |
| Länge: | 238 mm |
| Breite: | 170 mm |
| Höhe: | 20 mm |
| Gewicht: | 619 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | NIEDERLANDE (NL) |
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4.8 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
Healthy Squirrels
Color: Squirrels (3-pack)
Bought these years before and the squirrels have lasted. Well an exuberant teething corgi puppy has pulled the head "hair" off one. The whippet was miffed that the corgi girls liked them so I bought more. Cats like them too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 6, 2026
★★★★★ 5
Perfect and would buy again and again
Color: Squirrels (3-pack)
This was our chiweinnie dogs favorite toys! Perfect for puppy curiosity. The male puppy is extremely rough play and works until he tears out the squeaker out of every toy we buy. Love that you can buy replacements affordably. He did finally win the battle but it was not easy to rip apart I give 5 stars to hold up to 4 pups and one destroyer dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 18, 2026
★★★★★ 5
Pups love these sneakers
Color: Squirrels (3-pack)
My pups really enjoy these toys—they love the squeakers and stay entertained chasing them around. Perfect size for small dogs and puppies, and they’re soft enough for indoor play. The only downside is they don’t hold up forever with heavy chewing, but for the price and fun factor, they’re definitely worth it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 28, 2026
★★★★★ 4
Good for a small to medium dog
Color: Squirrels (3-pack)
These replacement ones were bigger than anticipated but work well for my small dog. Pretty durable (and she likes to destroy toys)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 25, 2026
★★★★★ 5
MY DOGS LOVE THIS TOY
Color: Squirrels (3-pack)
Great puzzle toy. Dogs play with it all the time.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 23, 2026
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