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Description
Mikroökonomie, Wettbewerb und strategisches VerhaltenWie konkurrieren Unternehmen, wie entscheidet das Management, wie funktionieren Mrkte? Mikrokonomie ist spannend. Markus Thomas Mnter erklrt strategische Entscheidungen mit anwendungsorientierter mikrokonomischer Theorie. Empirische Daten, viele Praxisbeispiele und verhaltenskonomische Erkenntnisse helfen, Strategieentwicklung und digitale Geschftsmodelle besser zu verstehen damit beim Start ins Berufsleben direkt die richtigen Entscheidungen
Wie konkurrieren Unternehmen, wie entscheidet das Management, wie funktionieren Märkte? Mikroökonomie ist spannend. Markus Thomas Münter erklärt strategische Entscheidungen mit anwendungsorientierter mikroökonomischer Theorie. Empirische Daten, viele Praxisbeispiele und verhaltensökonomische Erkenntnisse helfen, Strategieentwicklung und digitale Geschäftsmodelle besser zu verstehen - damit beim Start ins Berufsleben direkt die richtigen Entscheidungen getroffen werden. Dieses Buch zeigt, ¿ wie Digitalisierung und Plattformen Märkte verändern, ¿ warum disruptive Innovationen Unternehmen zerstören können, ¿ weshalb Menschen begrenzt rational entscheiden und ¿ wann Spieltheorie wirklich Wettbewerbsvorteile schafft. Die dritte Auflage wurde überarbeitet und erweitert, sie geht u. a. stärker auf Digitalisierung und Nachhaltigkeit ein. Zudem bietet sie einen eLearning-Kurs mit rund 200 Fragen. Dieses Lehrbuch ist der ideale Einstieg in eine managementorientierte Volkswirtschaftslehre für Studierende der Wirtschaftswissenschaften sowie angrenzender Studiengänge.
| EAN: | 9783825264567 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 3. überarbeitete und erweiterte Auflage, 25003 |
| Erscheinungsjahr: | 12.05.2025 |
| Autoren: | Münter, Markus Thomas |
| Edition: | REV |
| Auflage/Ausgabe: | 3. überarbeitete und erweiterte Auflage |
| Seitenzahl/Blattzahl: | 507 |
| Abbildungen: | 138 schwarz-weiße Abbildungen |
| Keyword: | Acquisitions; Auktion; Behavioral; Behavioral Economics; Bertrand; Cournot; Digitalisierung; Empirie; Gefangenendilemma; Haushaltstheorie; Industrieökomie; Innovation; Internet; Kundenverhalten; Lehrbuch; Management; Manager; Managerverhalten; Marktabgrenzung; Marktmacht; Marktstruktur; Mergers & Mergers and Acquisitions; Mikro; Mikroökonomik; Mikroökonomische Theorie; Monopol; Netzwerke; Netzwerkeffekte; New Economy; Nutzen; Oligopol; Pindyck; Preisdifferenzierung; Preisdiskriminierung; Preisstrategien; Prisoner's Dilemma; Produktionstheorie; Restrukturierung; Risiko; Rubinfeld; Schöpferische Zerstörung; Social Media; Spieltheorie; Stackelberg; Strategie; Technischer Fortschritt |
| Fachschema: | Business / Management~Management~Mikroökonomie~Ökonomik / Mikroökonomik~Management / Strategisches Management~Strategisches Management~Unternehmensstrategie / Strategisches Management~Konkurrenz~Wettbewerb |
| Fachkategorie: | Management und Managementtechniken |
| Länge: | 266 mm |
| Breite: | 196 mm |
| Höhe: | 30 mm |
| Gewicht: | 1193 gr |
| Produktform: | Kartoniert |
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Amazing Skin Recovery Balm – Hydrating, Soothing, and Instant Tone-Up Effect!
Size: 1.35 Fl Oz (Pack of 1), Style: Cicaplast Baume B5 Balm
I bought this after an AI recommendation while looking for something to help my skin recover after professional dermatology treatments, and I’m so glad I did. This balm is incredibly moisturizing and soothing without feeling heavy or greasy. My skin barrier felt calmer almost immediately, and it really helped speed up the recovery process.
One thing I love is the subtle tone-up effect — it makes my skin look brighter and more even right after application, almost like a natural glow without makeup. It’s perfect for post-treatment care, irritation, dryness, and overall skin repair.
A little goes a long way, and it has become a staple in my skincare routine. Highly recommend this to anyone needing skin recovery support and a healthy-looking glow. I will definitely repurchase!
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Reviewed in the United States on April 30, 2026
★★★★★ 5
A Skin Barrier Savior for Irritated, Pore-Prone Skin
Size: 1.35 Fl Oz (Pack of 1), Style: Cicaplast Baume B5 Balm
This cream has honestly become one of my skincare essentials. My skin gets easily irritated and reactive, and this balm calms everything down almost overnight. It really helps reduce redness, dryness, and that tight uncomfortable feeling after using active products. I also noticed my skin looks smoother and healthier overall, and even my pores appear less noticeable because my skin barrier is finally balanced and hydrated.
The texture is a little thicker than a regular moisturizer, so I prefer using a thinner layer during the day, especially under makeup. But at night, it works beautifully as a repairing treatment. Gentle, effective, and definitely worth the hype!
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Reviewed in the United States on May 17, 2026
★★★★★ 4
Good stuff
Size: 1.35 Fl Oz (Pack of 1), Style: Cicaplast Baume B5 Balm
This is a great rescue cream. No fragrance. Non-greasy. Lightweight. Application is easy. Helps with rashes, dryness, and redness, and feels great. The product itself gets 10 stars. The Amazon price, on the other hand, is not the best. I found it at a local store $2 cheaper. And still, for the size the price is high.
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Reviewed in the United States on May 1, 2026
★★★★★ 5
I as well as my 6 year old use and like
Size: 1.35 Fl Oz (Pack of 1), Style: Cicaplast Baume B5 Balm
This balm has been amazing for dry and irritated skin. I started using it on rough patches around my nose and cheeks, and it helped calm everything down quickly. The texture is thick but it absorbs better than I expected. A little goes a long way, so the tube lasts quite a while. I also like that it does not have a strong fragrance that irritates sensitive skin. It works well under makeup and overnight as a treatment. I will definitely keep repurchasing this because it has become a staple in my skincare routine.
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Reviewed in the United States on May 13, 2026
★★★★★ 5
52, Post-Menopausal Dry Skin — This Is My Barrier Emergency Product
Size: 1.35 Fl Oz (Pack of 1), Style: Cicaplast Baume B5 Balm, Size: 1.35 Fl Oz (Pack of 1), Style: Cicaplast Baume B5 Balm
I’m 52 with post-menopausal, mature dry skin, and this is not something I use casually or every day — it’s what I reach for when my skin barrier is compromised and needs real help. When my skin is irritated, over-exfoliated, reacting to actives, or feeling tight and inflamed, I don’t want glow or anti-aging claims. I want calm, protection, and repair. This balm delivers exactly that.
The texture is rich and occlusive, but not greasy or suffocating. It melts into the skin and immediately takes the edge off irritation — that tight, uncomfortable feeling just stops. Within minutes, redness looks calmer, dryness is softened, and my skin feels protected rather than coated. It creates a breathable barrier that actually stays put overnight, which is especially important on mature skin that loses moisture quickly.
What I appreciate most is that this works with my existing routine instead of competing with it. I use growth factors, peptides, and treatment serums regularly, and when my skin needs a reset, this seals everything in without stinging or interfering. I’ve used it after retinoids, during periods of sensitivity, and when my skin simply feels fragile — and it consistently helps restore balance.
That said, if you have very oily skin or are looking for a lightweight daytime moisturizer or a dewy “glass skin” finish, this probably isn’t the product for you. This is a true treatment balm, designed for barrier repair rather than cosmetic glow.
This is not a glow cream, a makeup primer, or a lightweight moisturizer, and that’s exactly why it’s so effective. It’s a true barrier balm. On my dry, post-menopausal skin, it reduces flaking, minimizes irritation, and helps my skin recover faster so I can get back to my normal routine without setbacks.
With so many skincare products making big promises, this one quietly does its job — and does it extremely well. If you have mature, dry, or reactive skin and need something reliable for barrier repair, this earns its place. It’s not exciting, it’s not trendy — it’s just very, very effective.
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Reviewed in the United States on February 6, 2026