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Using Behavioral Science in MarketingDrive Customer Action and Loyalty by Prompting Instinctive Responses EAN: 9781398606487 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 2022 Produktform: Kartoniert Autoren: Harhut, Nancy Themenberschrift: BUSINESS & ECONOMICS Marketing General Keyword: Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision making; Response
Drive Customer Action and Loyalty by Prompting Instinctive Responses
| EAN: | 9781398606487 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Erscheinungsjahr: | 2022 |
| Produktform: | Kartoniert |
| Autoren: | Harhut, Nancy |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision-making; Response rates; Customer engagement; Using Behavioral Science in Marketing; Nancy Harhut; Kogan Page; behavioral science marketing; behavioural science marketing; behavioral marketing strategy; consumer psychology marketing; behavioral economics marketing; nudge marketing; applied behavioral science; science of persuasion marketing; influence marketing strategy; customer behavior insights; buyer decision making psychology; how customers make decisions; why customers buy; how to influence customer behavior; change customer behavior marketing; apply behavioral science in marketing |
| Fachschema: | Englische Bücher / Wirtschaft, Business~Verhalten / Wirtschaft, Arbeit, Recht~Wirtschaftspsychologie~Electronic Marketing - Online-Marketing~Marketing / Electronic Commerce~Marktforschung~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Verhaltensökonomie~Online-Marketing~Marktforschung, Management: Vertrieb und Marketing |
| Text Sprache: | eng |
| Seitenanzahl: | XIV, 272 |
| Verlag: | Kogan Page |
| Länge: | 230 mm |
| Breite: | 157 mm |
| Höhe: | 16 mm |
| Gewicht: | 434 gr |
| Genre: | Importe |
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4.8 ★★★★★
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Product Reviews
★★★★★ 4
Great for travel
Style: Spray (2 Oz)
Got through TSA. Perfect for traveling. I like the fact that it has a spray top. Perks is it smells really good while also protecting you. Overall enjoyed the product
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Reviewed in the United States on August 11, 2025
★★★★★ 5
Best spray I’ve tried
Style: Spray (6 Oz)
Great product, worth the cost
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Perfect for people who take carry on bags flying to beach vacation!
Style: Spray (2 Oz)
THE only spray on sunscreen, that is NOT a 200 SPF, thats less than 3.5 ounces so TSA doesnt confiscate it from bag en route to Cancun. I keep a few in the drawer and take the partially used one from last trip to finish off plus a new sealed one as backup. Smells great and sprays a fine lovely mist so you dont fry. LOVE this product. A GREAT purchase. We dont check bags and its hard to find ANY product in under 3.5 ounce packaging. Sure you can pour sunscreen into bottles that mfg says do not leak, but youll learn the hard way that they DO leak all over the inside of your suitcase. Skip that learning experience and buy COOLA.
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Reviewed in the United States on March 5, 2024
★★★★★ 5
Best Sunscreen and Reef Safe
Style: Spray (6 Oz)
I've been using this sunscreen for a couple of years now and this is the one! The lotion and the spray are both great, smell good and are reef friendly and organic. They are pricey but my skin appreciates the extra!
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Reviewed in the United States on July 22, 2024
★★★★★ 5
Works like a charm
Size: 7 Fl Oz (Pack of 1), Style: SPF 30
Easy to apply. No heavy scent. I'm very pale and am able to have fun in the sun without burning.
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Reviewed in the United States on February 27, 2026