SKU: 82492753479

Jason Schreier: Play Nice – The Rise, Fall, and Future Of Blizzard Entertainment

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Jason Schreier: Play Nice – The Rise, Fall, and Future Of Blizzard Entertainment(Versandkostenfrei nur bei Versand nach Deutschland) Der New York Times Bestsellerautor und fhrende investigative Journalist der Gaming Industrie, Jason Schreier, beleuchtet ein Jahrzehnt voller Probleme bei Blizzard Entertainment sowie die feindliche bernahme durch einen Konzern, die den legendren Entwickler in eine echte (World of Warcraft )Krise gestrzt hat. Der Bestsellerautor und fhrende investigative Journalist der Gaming Branche, Jason

(Versandkostenfrei nur bei Versand nach Deutschland)

Der New-York-Times-Bestsellerautor und führende investigative Journalist der Gaming-Industrie, Jason Schreier, beleuchtet ein Jahrzehnt voller Probleme bei Blizzard Entertainment sowie die feindliche Übernahme durch einen Konzern, die den legendären Entwickler in eine echte (World of Warcraft-)Krise gestürzt hat.

Der Bestsellerautor und führende investigative Journalist der Gaming-Branche, Jason Schreier, untersucht in seinem Buch drei Jahrzehnte voller Höhen und Tiefen bei Blizzard Entertainment – bis hin zur feindlichen Übernahme durch einen Konzern und einem Skandal um sexuelle Belästigung, der den berühmten Entwickler in eine (World of Warcraft-)Krise führte.

Für Videospiel-Fans war der Name Blizzard Entertainment einst ein Synonym für Perfektion. Das renommierte Unternehmen hinter Klassikern wie Diablo und World of Warcraft war dafür bekannt, die Freude am Spielen über alles andere zu stellen. Was als einfache Mission zweier UCLA-Studenten begann – Spiele zu entwickeln, die sie selbst spielen wollten – entwickelte sich zu einem Imperium mit tausenden Angestellten, Millionen von Fans und Milliarden von Dollar Umsatz.

Doch als Blizzard 2013 ein vielversprechendes Projekt abbrach, gab dies Bobby Kotick, dem berüchtigten CEO des Mutterkonzerns Activision, den Vorwand, um Blizzards stolze Autonomie einzuschränken. Unter der Führung von Führungskräften aus Firmen wie McKinsey und Procter & Gamble begann Activision, Blizzard von innen heraus zu unterwandern. Fehlerhafte Produkte, PR-Desaster und Massenentlassungen folgten, wodurch das einst makellose Image des Unternehmens stark beschädigt wurde. Schließlich brachte eine Klage wegen sexueller Belästigung und Diskriminierung im Jahr 2021 eine weitreichende Abrechnung und eine schockierende Übernahme im Wert von 69 Milliarden Dollar mit sich.

Basierend auf Interviews mit über 300 aktuellen und ehemaligen Mitarbeitern zeichnet PLAY NICE die 33-jährige epische Geschichte von Blizzard Entertainment nach – voller Kreativität, Frustration, Schönheit und Verrat. Von bisher unbekannten Geschichten über die frühe Unternehmenskultur Blizzards, einschließlich Schlägereien und einem Hotelverbot, bis hin zur vollständigen Geschichte von Titan, Blizzards prominentestem abgebrochenen Projekt, und den Hintergründen, wie Blizzard-Führungskräfte gegen ihre Activision-Oberherren kämpften, erforscht dieses Buch die Freuden und den Schmerz dessen, was es wirklich bedeutet, “Blizzard-Blau” zu bluten. Voller farbenfroher Persönlichkeiten und dramatischer Wendungen ist PLAY NICE wie The Social Network für die Videospielindustrie.

Produktinformationen

Englisch, Buch, Hardcover, 384 Seiten, 2024, Grand Central Publishing (Verlag), 978-1-5387-2542-9 (ISBN)

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Rose
Boise, US
★★★★★ 5
Beautiful
Format: Hardcover
The book is full of gorgeous artwork and interesting behind-the-scenes information.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 7, 2021
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Josh
Lake Worth, US
★★★★★ 5
Beautifully Realized!
Format: Hardcover
Beautiful artwork that inspires everything from home decor, to what you wear. One of the greatest, deepest game franchises going, and we need a continuation of Adams story... Get on it Eidos!
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Reviewed in the United States on November 16, 2019
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Parka
Houston, US
★★★★★ 5
Fantastic art book. As good as the first one.
I love the Airbender animation series. I can still remember the strong nostalgia I had while watching the first episode of The Legend of Korra: Book 1 Air, recalling all the characters from the previous series, and watch how time has passed and given us a new generation to look upon. The Legend of Korra: Book 1 - Air, The Art of the Animated Series is a nice addition to that experience. It's as good as the first art book . The cover art is different from the original product image. It has Korra looking rather too serious. The book features development art from all the 12 episodes in Book One: Air. There are designs for the main characters, followed by the Republic City and its inhabitants and then we have art from each episode in order. Character designs form the bulk of the book. There's Korra in different outfits, including those from Pro-bending gear, and also the cute four-year-old Korra. There are lots of line art and also coloured versions for the characters. Other characters are Tenzin and his family, Lin Beifong, Amon, Katara, and about most of the characters that appear in the episodes. The environment art are beautiful. The buildings and sets have a mix of oriental, industrial and European style. The world has changed since Aang was the Avatar. You'll see some connection to the past, for example, with Avatar Aang Memorial Island. Overall, the world feels very different because it has evolved. My favourite piece is the aerial painting of Air Temple Island that appears towards the end. The last few pages have some pretty cool miscellaneous art, such as the classic Avatar characters in their adult form, and also other characters drawn in non-animation style. Throughout the book, commentary is provided by creators Michael Dante DiMartino, Bryan Konietzko and director Joaquin Dos Santos. They give illuminating insight to the designs and stories. Highly recommended to fans of the series, and those who like animation or character art. It's one of my 2013 favourite artbooks. (See more pictures of the book on my blog. Visit my Amazon profile for the link.)
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Reviewed in the United States on July 30, 2013
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D. Centeno
West Palm Beach, US
★★★★★ 5
Great companion book to a great "Book One!"
I really like that the creators have been so heavily involved in the comics and art books from Dark Horse, and as such, I want to own all of them after looking at this gem! The artwork is beautiful, and it's awesome reading little anecdotes from the series creators. Did you know that polar bear dogs are feared by the Water Tribes, but Korra met a lost cub when she was little and now she has Naga!? All of the notes add to the universe of the series and make you feel involved in the show. As a fan of the original series, I'm now a little older and can really appreciate the work that goes into entertaining people, so this book is exceptional at presenting that feeling. The book is separated into a few sections, focusing on early development, each episode of the first season, and extra artwork created for promotion such as the DVD cover. I love being able to look at the concept art and notes and then watch the series at home. I highly recommend grabbing the Blu-ray version of the series. It has audio commentaries for each episode, so you are really being thrown into the universe of The Legend of Korra! I highly recommend to everyone who is a fan of the series!
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Reviewed in the United States on July 21, 2013
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Verified Purchase
Tamlyn Sheng
Waukegan, US
★★★★★ 5
BEST ART BOOK (GREAT GIFT FOR Legend Of Korra FANS)
It is a beautiful book. It was everything I hoped for, but it was bigger than I expected. (I didn't see the measurements/size...oops) The artwork inside is incredible, the detail and effort that was put into this book is amazing. I am a huge Legend of Korra fan, so I was a little nervous when I bought the book. I had my doubts but when received it I was so pleased with it. I could not be happier with this book. I highly recommend this book to anyone considering it to either give to a friend or to buy for personal use.
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Reviewed in the United States on January 22, 2015

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