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Description
McAtlas: Standard Edition (Gary He)From James Beard Award winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest and most popular restaurant in the world. Over the past half century, McDonalds rose to the top of the global food chain by localizing its menu items and locations, while simultaneously acting as a symbolic harbinger of Americana and modernity. McAtlas takes readers on a journey around the McWorld, a first ever independent cataloging
From James Beard Award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest and most popular restaurant in the world.
Over the past half century, McDonald’s rose to the top of the global food chain by localizing its menu items and locations, while simultaneously acting as a symbolic harbinger of Americana and modernity.
McAtlas takes readers on a journey around the McWorld, a first-ever independent cataloging of the iconic restaurant chain’s modifications as it tailored itself to regional tastes and habits in order to survive and thrive.
Featuring photographs and research acquired through field work in over 50 countries, McAtlas is a must-read for the travel obsessed, history buffs, and fans of the Golden Arches everywhere.
- Featuring photos, historical context, and addresses for iconic McDonald’s locations on six continents
- Explore the foodways of over 100 regional dishes as they evolved into their ultimate form: a menu item at a quick service restaurant
- Includes sections on local McFlurry flavors, the Big Mac Index, and the greatest discontinued menu items of yesteryear
- With over 200 photographs of localized items and locations around the world, including: McBaguette (France), McSki (Sweden), Kiwiburger (New Zealand),Cafe Imperial (Portugal), McSpaghetti (Philippines), Mequi 1000 (Brazil), McFalafel (Egypt), Sky Kitchen (Australia), Taro Pie (China), UFO McDonald’s (USA), McAloo Tikki (India), Teriyaki McBurger (Japan), McArabia (Saudi Arabia)
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