SKU: 16676830896

Scarcity Brain: Signed Copy

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Scarcity Brain: Signed CopyWant a signed, custom inscribed book? Here's your place for it. **Add your custom message in the "order notes" during checkout** Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough? Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is your scarcity mindset, left over from our ancient ancestors.

Want a signed, custom inscribed book? Here's your place for it. 

**Add your custom message in the "order notes" during checkout**

Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?

Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.

Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:

  • Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
  • Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
  • Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
  • Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
  • Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world


Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

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SKU: 16676830896

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4.3 ★★★★★
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Amazon Customer
Lexington, US
★★★★★ 4
Comfortable and soft
Color: Black, Size: Small
I purchased these in small. I have a 30-inch waist, and the small is loose on me. They are described as handmade, and to expect some variance, but there is a noticeable difference between individual items. Individually, they are well constructed, just inconsistent in size.
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Reviewed in the United States on April 30, 2026
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Drew Amador
New York, US
★★★★★ 5
Just buy them
Color: Black,navy,burgundy,brown, Size: Small
Used to wear sliders all the time, figured i'd switch it up. These are super comfortable, probably the best material underwear I own. Great to just lounge around it or wear everyday. Fit is really good, I got a small and about 29-30" waist. Good bang for your buck too. I've washed them a handful of times and they hold up great, fit great and dont' shrink.
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Reviewed in the United States on May 7, 2026
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Darling Dumpling
Pawtucket, US
★★★★★ 5
Good underwear. Husband likes them.
Color: Black, Size: Large
Husband wears XL and XL fit well. This is the second pack I got for him. They are decent quality, look and feel nice, not baggy yet not too tight anywhere. They are somewhat thin (but still supportive) and do not make him sweat more so he loves that. No problems washing (they didn’t shrink). Will continue to repurchase these.
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Reviewed in the United States on May 11, 2026
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Joe Kool, Sr.
Phoenix, US
★★★★★ 5
Comfortable
Color: Black,navy,burgundy,brown, Size: Medium
I have had a lifetime of different briefs, some name brand, some generic. I am 165 lbs, wear Medium, and these are closest to feeling commando of anything I’ve ever worn. Comfortable, not too tight waist and legs, and yes silky touch yet not slinky. Maybe not for support wear, but casual and cool comfort, the “Cat’s meow”. I just came on to order some more
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Reviewed in the United States on April 30, 2026
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Uncle Steve
San Leandro, US
★★★★★ 3
Great fabric - pouch too small!
Color: Black, Size: X-Large
First, the fabric used is wonderfully soft and comfortable. It;s the first thing noticed when package was opened. Strange, but the elastic waistband is about 1/2", very similar to a woman's style panty. But it's comfortable and easily acceptable. The main problem is that the pouch that holds your "stuff" in place, is oddly and unnaturally small. Small enough where this average man's "stuff" tends to fall out of the pouch on one side or the other. I sleep in my underwear, and every time I did with these, I awoke with the front pouch off to the side and everything down there was hanging outside of the underwear. They also seem to do well through a wash cycle. However, if the main reason for wearing underwear is to keep your stuff in place, these fail from the beginning. I ordered another brand from overseas, and they had the exact same problems as these! I wonder if that's just how they make them outside of the USA. The Bottom Line? Uncle Steve Disapproved!
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Reviewed in the United States on October 30, 2025

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