SKU: 33893031610

Parachute : Subversive Design and Street Fashion

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Description

Parachute : Subversive Design and Street FashionA chronicle of the pioneering and subversive brand Parachute and its influence on the evolution of fashion in the 1980s and beyond. From its beginnings inspired by New Wave subculture to its position as an international fashion sensation, the Parachute brand from Montreal was recognized for its visionary, bold apparel and innovative concept stores. Avant garde in attitude and design, Parachute brought together high and low, the establishment and the

A chronicle of the pioneering and subversive brand Parachute and its influence on the evolution of fashion in the 1980s and beyond. From its beginnings inspired by New Wave subculture to its position as an international fashion sensation, the Parachute brand from Montreal was recognized for its visionary, bold apparel and innovative concept stores. Avant-garde in attitude and design, Parachute brought together high and low, the establishment and the underground. The clothing was defined by androgynous looks, oversized silhouettes, elevated essentials, and graphic references to past and future, from exaggerated trench coats to "space samurai kimonos." Together with a considered retail presence, which combined an industrial aesthetic in the stores with exuberant photography campaigns, the brand created a vision for street fashion that is keenly relevant today. Walker explores the history of the brand through hundreds of images, many never published, including personal photography from the founders of the label alongside striking editorial and campaign imagery. A go-to label for stars like Madonna, Peter Gabriel, and David Bowie, Parachute both encapsulated the exuberance of the 1980s and signaled the future in clothing and retail. Uniquely designed with ephemera layered over photographs as if in the founders' own scrapbooks, this is a definitive insight into a highly influential cult 1980s brand, and a key reference for fashion historians and designers alike. The text for this book is in both English and French.

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SKU: 33893031610

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Mel V
Carnegie, US
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Worth every penny
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My kids are actually excited to floss their teeth and my dentist and I couldn’t be happier. Great tool and worth every penny.
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Brittany
Massapequa, US
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Works great, fun to use!
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My daughter loves it and looks forward to using it every night!
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Reviewed in the United States on January 6, 2026
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Belleville, US
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My daughter loves it. It’s gentle and seems to clean her teeth well.
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Reviewed in the United States on December 27, 2025
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ALYSSAROO
Phoenix, US
★★★★★ 4
Cute idea! Very powerful
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I love the concept of it, especially for little ones that like to shove toys in their mouths. But boy is it MESSY, lol. Water will absolutely get everywhere even if you put it on the lowest setting so I just let my kids hold it in the bath. They mostly suck in it so I'm not sure if it's actually flossing their teeth, but that's more of a user error, not a product error. I tried it on myself and it's pretty powerful even for an adult. It definitely functions well. The size is just perfect for an adult, kind of big for a toddler. Overall it's great value for your money in my opinion.
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Reviewed in the United States on January 27, 2026
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nioka m. garcia
Lexington, US
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Kid friendly
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bought as a gift for my grandson. He lo es it and so does his parents
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Reviewed in the United States on January 24, 2026

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