SKU: 33906848388

Selling the American People: Advertising, Optimization, and the Origins of Adtech

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Selling the American People: Advertising, Optimization, and the Origins of AdtechHow marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs" these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

Algorithms, data extraction, digital marketers monetizing "eyeballs" these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.

To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.

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SKU: 33906848388

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Dawn Christine Davault
Lowell, US
★★★★★ 1
Not strong. Didn't last
Color: Large size (7.9")
Was ripped apart very quickly. Not strong. Would not buy again
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Reviewed in the United States on May 10, 2026
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GRohloff
Grantham, US
★★★★★ 4
Keeps her busy!
Color: Medium size (5.9")
Our Molly loves this. Only thing is that it is a little too big for our Maltipoo, but she still tries to keep up with it.
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Reviewed in the United States on April 29, 2026
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Amazon Customer
New York, US
★★★★★ 5
Tough
Color: Medium size (5.9")
So far my dog hasn’t destroyed it! And it’s been a month. So I call that a win. Plus he loves it.
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Reviewed in the United States on May 26, 2026
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danna turner
Natrona Heights, US
★★★★★ 5
Dog approved
Color: Colorful, Size: Medium
Favorite bag for my dog
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Reviewed in the United States on May 30, 2026
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Geneva Thompson
Chelsea, US
★★★★★ 5
Repeat buyer
Color: Colorful, Size: Medium
This lasts a long time. We have a bigger one outside and smaller in east for dog to grab and us
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Reviewed in the United States on May 12, 2026

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