SKU: 33997237507

Loved : How to Rethink Marketing for Tech Products

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Description

Loved : How to Rethink Marketing for Tech ProductsMost tech companiesget marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between

Most tech companies�get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product's successthe key skills and actions required to do it wellthe four fundamentals of product marketing and how to apply themhow to hire, lead, and organize product marketinghow product marketers optimize crucial collaboration with other functionsone-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

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SKU: 33997237507

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George E. Corwin
Massapequa, US
★★★★★ 5
Impressive!
Style: Classic + 2pk Ball, Size: 26in
Gotta say, it works like a charm. My Hangin Tree Cow Dog loves it. High quality!
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Reviewed in the United States on May 18, 2026
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Taho
Lowell, US
★★★★★ 5
Arm Saver
Style: Classic + 2pk Ball, Size: 26in
I loved this product as much as my dog! It saved my arm and the ball flew further than I could ever throw it myself. The rubber balls are very durable and are holding up very well for the ball chewer.
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Reviewed in the United States on April 30, 2026
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Michael Warren
Battle Creek, US
★★★★★ 5
For medium sized dogs over 25 lb
Style: Classic + 2pk Ball, Size: 26in
The product is great, but for my little dog, it won't work. The balls that come with it are too large for her. I will give this out for free if the dog park for people who have medium sized dogs. Over 25 lb
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Reviewed in the United States on May 26, 2026
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Big guy
Pawtucket, US
★★★★★ 5
Throwing balls for dog
Style: Classic + 2pk Ball, Size: 26in
It sure saves my shoulders
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Reviewed in the United States on April 11, 2026
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Fred Haseman
Boise, US
★★★★★ 5
A must have for dogs.
Style: Classic + 2pk Ball, Size: 26in
This has provided hours of entertainment for our dog. The Length was perfect and saves a lot wear on your back from not having to bend over as much.
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Reviewed in the United States on April 22, 2026

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