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Description
Switch: How to Change Things When Change Is HardThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
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4.5 ★★★★★
Based on 14 reviews
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Product Reviews
★★★★★ 5
Great for babies/toddlers
Format: Board book
When I bought it I thought it was a small cardboard book but it's big. It's a nice sensory book for the baby.
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Reviewed in the United States on April 17, 2026
★★★★★ 5
Adorable!
Format: Board book
This book is super cute! Story is educational and illustration is adorable. Our chicken loving niece will love it!
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Reviewed in the United States on April 21, 2026
★★★★★ 5
Adorable.
Format: Board book
Very cute book, love the story and pictures. Small book, perfect for little hands.
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Reviewed in the United States on January 28, 2026
★★★★★ 5
Adorable
Format: Board book
Adorable little book, I love reading it to my son.
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Reviewed in the United States on April 10, 2026
★★★★★ 5
Super cute book
Format: Board book
Very cute book. Illustrations are lovely and the story is a cute representation of a chicks first day of life. Bought for a girls first birthday and she loves the book.
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Reviewed in the United States on February 28, 2026