SKU: 59868477975

Identity Designed: The Process

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Description

Identity Designed: The ProcessDelve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey.

In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.
 
Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.
 
With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.
 
Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

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SKU: 59868477975

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Kathy
Belleville, US
★★★★★ 5
Great Product
Color: Brown
Looks great. Hope it will last many years!
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Reviewed in the United States on May 3, 2026
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Angel
Fort Morgan, US
★★★★★ 5
Man Tray!
Color: *Black, Color: *Black
Love it my girlfriend had a “purse bowl” and i always left my stuff laying around so I wanted something to hold my daily essentials all in one spot, So i chose the most minimalistic and simple tray for myself and i gotta say, it’s really nice, it imitates the leather feels and simple luxury look. I highly recommend this for men if you need an area to leave your items. Size is great imo.
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Reviewed in the United States on May 12, 2026
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MarkK
Massapequa, US
★★★★★ 4
Great valet tray!
Color: Brown
I needed something to help me keep my personal items organized, and saw this valet tray. I like how it looked and bought one. Then a bought a couple for my kids for Christmas presents, then a few more for around the house. We all like them because it feels good to be somewhat organized. I would definitely recommend them.
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Reviewed in the United States on February 18, 2026
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Randall L. Williams
Lowell, US
★★★★★ 5
Worth the money
Color: Black
While this is in 2 pieces, it’s a great desk mat and the wireless charging is awesome!
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Reviewed in the United States on May 29, 2026
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Adam
Fort Morgan, US
★★★★★ 5
Total Game Changer for Your Desk Space!
Color: Black, Color: Black
I decided to finally foray into the desk mat space, and my only regret is not doing this sooner. This particular mat is not only an instant upgrade, visually, for my desk, but also gives me a convenient place to tuck away those couple papers/cards I always need to have within reach. It goes without saying, my favorite part of this is the high quality wireless charging piece. Aside from eliminating an extra cord, it helps minimize the clutter and lets me charge my phone AND AirPods simultaneously. This is the first of many I will be purchasing, as it is the PERFECT gift for anyone with a desk.
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Reviewed in the United States on February 10, 2026

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