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Description
Foundations of Marketing, 7eHave you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real world applications of
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.�Discover:� The growing importance of social marketing How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels The role of brand communities, peer-to-peer marketing and social influencers Both a Managerial and Consumer approach to marketingKey features:� Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally.� Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies' marketing strategies. Each case study has dedicated questions to encourage critical thinking.� Connectr resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions.�John Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UKShipping Notes
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4.7 ★★★★★
Based on 23 reviews
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Product Reviews
★★★★★ 5
Comfy!
My husband loves this shirt. It’s soft, fits well, and is a nice color
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 7, 2020
★★★★★ 5
Delivered on time
Gift for grandson and he is very pleased.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 25, 2023
★★★★★ 5
Five Stars
Great shirt I really liked it. The soft material makes it feel comfortable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 8, 2017
★★★★★ 5
He Acted Like He Didn’t Care… Now He Wears It Everywhere
Color: Gold Steel
I bought this watch for my husband for Christmas (his birthday is right before), and he loved it!
At first, he acted like he didn’t care, but now he wears it all the time—whether he’s dressing up or just going out. It really completes his look.
It was a little big at first, but we had it adjusted and now it fits perfectly. Overall, it’s a very nice, stylish watch. Very happy with this purchase!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 17, 2026
★★★★★ 5
Can't beat this price and quality!
Color: Silver/Gold
This is my first Amazon review, and I must say how impressed and happy I am with this watch! I've owned this same exact watch before, but sadly I lost it last year. I was reluctant to pay the full original price of $275, so I decided to chance it with Amazon, and I couldn't be happier with my choice. Having owned this exact model before, I feel very confident I can spot a real vs. fake MK watch. It met almost all the criteria to determine that it's real. Here are the positives and negatives:
Criteria to determine authenticity:
- Model number (MK-8344) matches original and is included on the back of the dial
- The Michael Kors logo is featured on the dial.
- The font of the letters is consistent with the official brand logo
- The spacing is even, and that the quality of finish is high.
- Came in original Michael Kors box where one edge is broader than the other, with a clear writing of ‘Michael Kors’ on it.
- The lid was wider and bigger than the box, covering a major portion of it, meaning it's authentic.
- The Michael Kors logo is included on the top of the box in fine and clear text.
- The box has a batch stamp located on the bottom.
- “All Stainless Steel” at the top in a semicircular pattern along with the model number.
- Original MK logo embossed on the crown
- Has three sub-dials with three different number values (a fake MK watch will have subdials that showcase the same values.)
- Displays date with a proper alignment inside the window (in a fake watch, the display is disputable and unaligned)
Negatives:
- No warranty booklet included.
- No extra link included
Although it didn't meet every expectation, you still can't beat the quality and price. A part of me thinks that most of the 1-2 star reviews are from people who have a vested interest in seeing you pay full price, so they leave negative comments to scare you into going to Macy's or MK directly. Don't let them fool you. This watch appears to be genuine, and even if it's not, it's the best damn fake I've ever seen.
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Reviewed in the United States on May 14, 2019
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