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Surreal Photography and Effective AdvertisingSurreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an innovative and a far from conventional manner to project the message of the
Surreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an innovative and a far-from-conventional manner to project the message of the surrealist effectively. Though traditional Surrealism seeks to create a disturbing effect, the current application of Surreal photography in advertising creates an appealing effect. It would not have been important to advertising if it had been otherwise. The beautiful aspect of the Surrealism feature is that the image composition and arrangement are such that it produces better impressions on the viewers than would the conventional advertisement. This may be due to its somewhat unusual configuration of images. Direct studies of pictorial communication in advertising are rare. However, emphasis on the nature and influence of pictorial communication has been given in psychology, social psychology and anthropology. This book provides a useful foundation for the study of surreal images in advertising.Shipping Notes
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Good study material
Format: Paperback
It does a great job with breaking things down
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Reviewed in the United States on April 6, 2024
★★★★★ 5
Get it
Format: Paperback
Best!
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Reviewed in the United States on March 13, 2026
★★★★★ 1
What's the point
Format: Paperback
How to you use this to study with if it doesn't give you the answers? Huge huge waste of money
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Reviewed in the United States on November 10, 2023
★★★★★ 5
Great Book!
Format: Paperback
Really enjoyed reading this introduction. I felt like it gave me a solid starting point for jumping into the topic while also being a serious work of theology. Highly recommend it!
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Excellent book!
Format: Kindle
Jeremy Treat has given us a practical and understandable view of Jesus’ atonement on the cross. Not only has Christ redeemed us, He has freed us to serve others and live His life in us as we share the message of His sacrifice and atonement in a fallen world.
“Behold, I am coming soon!"
Revelation 22:12
HIGHLY RECOMMENDED!
Blake Boyd
Los Angeles CA
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Reviewed in the United States on September 21, 2025