SKU: 69992578356

VIRTUE Smooth Shampoo 240ml

Sale price$48.60 Regular price$54.00
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Ships within 48 hours · Estimated delivery Aug 30 - Sep 4

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Description

VIRTUE Smooth Shampoo 240mlA sulphate free shampoo for frizzy, unruly hair. Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first of its kind Alpha Keratin 60ku, hair health and strength is improved over time. What does Virtue Smooth Shampoo do? Gently cleanses the hair

A sulphate-free shampoo for frizzy, unruly hair.

Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Smooth Shampoo do?
Gently cleanses the hair and scalp
Reduces frizz
Seals in shine and moisture

Who is Virtue Smooth Shampoo for?
All hair types, especially frizz-prone
Ideal for wavy and curly hair
Safe for colour- and chemically-treated hair

What makes Virtue Smooth Shampoo so unique?
Smooths rough hair cuticles
Reduces friction between strands
Contains Alpha Keratin 60ku, derived from ethically sourced human hair
Is more effectively utilised by the body when compared to animal sources of keratin
Helps rebuild and repair hair strands
97% of women said their hair looked smoother.*
97% of women said their hair looked healthier.*
80% of women felt their hair looked smoother and more hydrated.**
Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil
Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
Leaping Bunny certified cruelty-free
240ml
Also available in 60ml and 500ml

What are the key ingredients in Virtue Smooth Shampoo?
Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.

Gotu Kola
An Indian herb that promotes strength, smoothness and shine.

Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz.

Pink Pomelo
This fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 69992578356

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4.9 ★★★★★
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Verified Purchase
jeanette Rojas
Belleville, US
★★★★★ 5
Very practical good quality
Color: Silver
Literal: “Good quality, very functional
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 30, 2025
S
Verified Purchase
Susan Jaiy
Dallas, US
★★★★★ 5
Looks nice
Color: Silver
It looks very nice. It has a streamlined design, not big and bulky. Quality is ok. I really like the look of it.
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Reviewed in the United States on November 22, 2024
A
Verified Purchase
Alberto Paneque
Phoenix, US
★★★★★ 5
Excelente
Color: Silver
Muy bueno se los recomiendo
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 28, 2026
A
Verified Purchase
Arnie Frankel
Chelsea, US
★★★★★ 4
Compact
Color: Silver
Size fits well on back of sink. However, the bottom needs some kind of non slip traction as the unit slides a lot. Had to put something under it to keep from moving around.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 23, 2024
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Verified Purchase
Kathy-Denver
Lowell, US
★★★★★ 1
This was a very disappointing purchase
Color: Silver
This kitchen soap dispenser with sponge holder looks really nice in the picture, but..... it is so......flimsy. It is so lite weight that it almost falls into the sink every time I try to dispense dish washing soap. I was really looking for something rather heavy in weight (because of the metal) but elegant looking. I guess this is just one of those items that you actually need to see and feel before purchasing. I kept it because I needed some kind of soap dispenser after another soap dispenser, of which I purchased from Amazon over a year ago, it was made of plastic, and it broke. It was heavy and really looked nice on my sink. I guess I am still looking for a good one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 12, 2026

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