SKU: 81096342645

ProMaster 67mm Circular Polarizer - Pure Light

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Description

ProMaster 67mm Circular Polarizer - Pure LightProMaster 67mm Circular Polarizer Pure Light ProMaster SKU: 69350 Helix SKU: PR693503 OVERVIEW The ProMaster 67mm Circular Polarizer Pure Light filter can be used to remove or control reflections, improve contrast & saturation, or darken blue skies. It also protects your valuable lens against the elements such as sand, dirt, oil, water, and even fingerprints. Thanks to a special combination of hydrophobic coatings, finely polished SchottTM B270

ProMaster 67mm Circular Polarizer - Pure Light

ProMaster SKU: 69350 | Helix SKU: PR693503

OVERVIEW

The ProMaster 67mm Circular Polarizer Pure Light filter can be used to remove or control reflections, improve contrast & saturation, or darken blue skies. It also protects your valuable lens against the elements such as sand, dirt, oil, water, and even fingerprints.

Thanks to a special combination of hydrophobic coatings, finely polished SchottTM B270 optical glass, and top-of-the-line polarizing films Pure Light CPL filters have a high light transmission rating, very low light reflectivity, and are color neutral. This equates to a pure transfer of the image to your camera’s digital sensor or film while gaining the creative benefits of a circular polarizing filter. Not only do these filters offer excellent protection for your lens against sand, dirt, oil, water, and fingerprints; but they are also easy to clean. Plus, any camera’s auto focus system works perfectly with a Pure Light CPL.

Each Pure Light filter has a matte black coating applied to the very edge of its glass before being carefully set into its anodized aluminum frame. This reduces the possibility of internal reflections as light passes through.

All ProMaster Pure Light filters have the same size filter thread on the front and back. So, they are compatible with your lens cap, and they can be stacked with other, same-size filters. They also come in a terrific, eco-friendly snap case. This case serves two purposes

  1. It provides minimalist packaging.
  2. It acts as a storage case for your filter when not in use.

     ProMaster Pure Light filters are crafted with care and precision in Japan.

Why use a CPL filter?

A CPL is one of the most highly used filters in both still photography and videography, and with good reason. The effects of a polarizing filter are difficult or sometimes impossible to imitate in post-production software. These effects can be used to create beautiful compositions.

A CPL can:

  1. Control reflections and/or reduce glare on non-metallic surfaces. I.E. water, glass, glossy  paint, etc.
  2. Improve color saturation and contrast.
  3. Deepen/darken the blue color of skies.
  4. Reduce the appearance of atmospheric haze when photographing distant objects and landscapes.

 Key Features:

  • High light transmission
  • Extremely low light reflectivity
  • Highly resistant to dirt, oil, water, and fingerprints
  • Constructed with SchottTM B270 Optical Glass which is finely polished
  • Eco-friendly packaging also serves as a storage case
  • Made in Japan

SPECIFICATIONS

Thread size 67mm (front and back)
Frame Material Aluminum
Frame thickness 4.9 mm (not including threads) / 6.9 mm (including threads)
Outer diameter 70mm
Glass Type SchottTM B270 optical glass
Glass thickness 2.0 mm
Lens Coatings 12 layers
Polished Yes
Light transmission rate Maximum 87.1% / Average 42.9% or about 1.2 f-stops (average at 400 - 700 nm)
Reflection Less than 0.5% (average at 400 - 700 nm)

 

Shipping Notes
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Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
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SKU: 81096342645

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4.8 ★★★★★
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Verified Purchase
Kimberly Whitfield
New York, US
★★★★★ 5
Very Cozy and adorable.
Color: Wild Cherry Hot Pink, Size: 60"x70", Color: Wild Cherry Hot Pink, Size: 60"x70"
This is adorable and made very well. I love using it because feels so girlie. Best gift I given my self!
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Reviewed in the United States on May 3, 2026
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Verified Purchase
Cherry0429
Carnegie, US
★★★★★ 5
Gorgeous. But it SHEDS
Color: Cheetah Cherry Hot Pink, Size: 60"x70"
Soft and gorgeous. Not a fan of all the fluff that got all over everything when I finally managed to get all 250 of those stupid little plastic things cut off and got it off the hanger. Washing it will get rid of that but I had to vacuum the chair and carpet where I was sitting.
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Reviewed in the United States on March 27, 2026
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Pretty Petty Chick
Lexington, US
★★★★★ 5
Soft, Cozy, and a Little Bit Extra — This Blanket Is Worth Every Dollar
Color: Script Wave Black, Size: 60"x70"
I picked this up because I have a bit of a blanket problem. You know… the kind where you already own several, but somehow none of them are the one when you’re trying to get fully cozy on the couch. I wanted something oversized, soft, and honestly a little cute to throw over the back of my chair when I’m not using it. This one checked all the boxes and then some. The first thing I noticed was how insanely soft it is. Not just “this is nice,” but the kind of plush where you keep absentmindedly rubbing it while watching TV. It has that smooth, velvety feel without being heavy, so you don’t end up overheating five minutes later and kicking it off in frustration. It’s warm, but still breathable enough to use year-round. Size-wise, it’s perfect. The 60x70 actually gives you enough blanket to fully wrap up without playing that constant game of “do I want my shoulders covered or my feet?” For once, both can be warm at the same time. Luxury. I also really love the look of it. The black is nice and rich, and the cursive Juicy Couture script in pink and white gives it just enough personality without feeling loud. It has that cozy-but-put-together vibe, like it belongs in a room that has its life together even if I don’t. Another big plus for me—no shedding. I’ve had plush blankets before that leave little fuzz everywhere like they’re slowly disintegrating. This one has held up really well so far, even after use, and still looks clean and put together. For around $28, this honestly feels like one of those “why is this so good for the price?” kind of finds. It doesn’t feel cheap, and it definitely doesn’t look cheap. If I had to find anything to mention, it’s lightweight, so if you’re someone who wants a super heavy, weighted-feeling blanket, this isn’t that. But for everyday use, lounging, or layering, I actually prefer it this way. Overall, this has become my go-to blanket without even trying. It’s soft, it’s cute, it does its job perfectly—and somehow made my couch feel like a better place to exist.
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Reviewed in the United States on May 4, 2026
S
Sara Brant
Carnegie, US
★★★★★ 5
The best throw blanket we own.
Color: Script Wave Black, Size: 60"x70"
I cannot tell you how soft this is. It is so soft and nice and warm. I live in a part of the country that gets some really cold we get snow until like the beginning or middle of May and this was perfect. I curled up with it the other night and it was so warm and so comfy. Both of my children have special needs and my daughter really loves blankets so I got this blanket for her when I saw the chance to pick it up I was so happy and she loves it. She slept with it the other night and usually she'll rotate between blankets I have a lot of comforters and stuff I review a lot of comforters and blankets because that's what our family uses so I have a really good sense of you know buying blankets and getting blankets and knowing what works for us and what doesn't. This is really nice. If your children or family members or even you love warm soft luxurious blankets this is going to be the one for you. It is such a pretty color it's black but it's got like a different shades of pink and it's got white on it it is just so nice and the lettering is really crisp it's not like on there like it's not ironed on there like some of the places they iron stuff on or like you could tell that it's really cheap this isn't cheap it's like really really nicely done I just can't say how much I love it and the seams are double sown it looks like it's sown and then someone over so like it's really really not ever going to come apart it is just so nice
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Reviewed in the United States on May 3, 2026
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Amés.
Charlottesville, US
★★★★★ 5
Super soft and cozy plush throw blanket by Juicy Couture. Super cozy! ✨️
Color: Script Wave Black, Size: 60"x70"
I love Juicy Couture products, and so I ordered this Juicy Couture Oversized Plush Throw Blanket. It measures 60" x 70", and has the Script Wave Black design. I have a couple of other Juicy Couture blankets that I absolutely love, and this one is no different. I love the look of this blanket, as it's chic and stylish; I like the black background color, with the logo words in cursive (and in different colors). The contrast of the logo words/design looks nice juxtaposed to the background. This blanket was presented very nicely, which would make for an excellent gift idea. This blanket feels super soft, and is great for various spaces. It's versatile nature makes it great for using on the couch, chairs, or on one's bed. This blanket has a decent thickness to it; I feel cozy and warm when wrapped up in this blanket. I'm about 5'4", so this blanket can wrap around me nicely. It did have some shedding at first; there were these tiny little fluffy dots that I initially saw while opening the blanket for the first time. However, they seem to have stopped after I washed the blanket. Also, this blanket does seem easy to care for; I just tossed it in my regular washer, and then dried it in my dryer. It still feels velvety soft and smooth. So, I'd say it's easy to keep clean, at least in my experience thus far. I really like this blanket, and it adds a touch of coziness and style to my living spaces. This blanket looks really nice draped over a couch, chair, or across a bed. I love how nice of quality this Juicy Couture blanket is, and am glad I ordered it.
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Reviewed in the United States on May 3, 2026

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