SKU: 84109151451

Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972

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Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972Dig into the muscle cars, advertisements, and marketing tools employed by Chrysler in this first ever book published on Mopar's Dodge Scat Pack and Plymouth Rapid Transit System. This volume by author and historian Jim Schild includes thorough examinations of the Charger R T, Coronet R T, Dart GTS, Super Bee, Daytona, Challenger R T, Demon 340, Road Runner, GTX, Cuda, Duster 340, and Sport Fury GT. 1968 was set to be a pivotal year for Dodge as fresh

Dig into the muscle cars, advertisements, and marketing tools employed by Chrysler in this first-ever book published on Mopar's Dodge Scat Pack and Plymouth Rapid Transit System.

This volume by author and historian Jim Schild includes thorough examinations of the Charger R/T, Coronet R/T, Dart GTS, Super Bee, Daytona, Challenger R/T, Demon 340, Road Runner, GTX, Cuda, Duster 340, and Sport Fury GT.

1968 was set to be a pivotal year for Dodge as fresh designs debuted on the Coronet and Charger platforms. Short on sales but not on performance, Dodge marketers wanted to initiate a program that would ignite brand awareness while maintaining the performance edge they had on the streets. With "Dodge Fever" in full swing, the Scat Pack was born.

Two years later, Plymouth's Rapid Transit System followed Dodge's Scat Pack. Both programs relied heavily on grouping their performance-oriented cars with messages aimed at the under-35 audience. Chrysler incentivized owners to join its clubs by offering free merchandise. Plymouth took its show on the road with the Rapid Transit System Caravan, featuring prototypes that could be seen at dealerships. The result was one of the most memorable, highly successful marketing campaigns of the muscle car era.

Whether you own a muscle car from the Dodge Scat Pack or Plymouth's Rapid Transit System era, are in the market for one, or just still have Dodge Fever, this volume will be a welcome addition to your shelf.

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SKU: 84109151451

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Wendy Seibert
Houston, US
★★★★★ 5
Great factual content
Format: Hardcover
Awesome book for kids. My 8 year old grandson loves it.
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Reviewed in the United States on April 9, 2021
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Zach M.
Natrona Heights, US
★★★★★ 5
An essential book on U.S. race and capitalism!
Format: Paperback
One of the most important books on race and capitalism ever written. Such a nuanced study of the California penal system that includes the racist structure of the United States’ criminal justice system, but goes far beyond to analyze how capitalism and profit drive politicians, police, investors, landowners, and working class people—white and Black—to expand the prison system in an age of dropping crime rates. I teach it regularly to undergraduates and graduate students, and it drives fascinating discussions.
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Reviewed in the United States on March 8, 2025
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Daniela Robles
Cuba, US
★★★★★ 5
Gilmore does a great job of discussing and parceling out the very complex ...
Format: Paperback
If anyone has mastered the political economy and geography of prisons in California, it is Ruth Wilson Gilmore in Golden Gulag. Gilmore does a great job of discussing and parceling out the very complex and complicated relationships that exist between capitalism as a system that produces our material world alongside economic crises, and the function of prisons to absorb, manage, relocate and "hide" those very crises in the era of neoliberalism. She also skillfully reminds us over and over that it is black and brown working-class poor communities that bear the brunt of this kind of system that also expresses it's power via white supremacy. I am finding this book very useful and chock-full of interesting information for my current research. People may find the book a difficult read because it loaded with information and technicalities they are unfamiliar with, but these are good reasons to struggle with a text and truly grasp the increasingly intricate processes that determine and guide the world we live in (and the places we may end up locked in!). As Marx said, there is no royal road to science and knowledge.
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Reviewed in the United States on June 11, 2017
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BL Wilson
Dallas, US
★★★★★ 5
I'm still reading it but its a great book. It makes me think about how much ...
Format: Paperback
I'm still reading it but its a great book. It makes me think about how much money is invested in keeping poor and people of color populations in prison. The prison industrial complex is no joke. This book provides the studies, chart and details of what I always thought. There's plenty of money to be made keeping the 'right people in prison' and finding new victims such as immigrants and school kids.
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Reviewed in the United States on June 14, 2015
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Joseph
Draper, US
★★★★★ 4
This was a good expose on how our government secures monies without you ...
Format: Paperback
This was a good expose on how our government secures monies without you being aware of it for use in their useless game of punishment and the ultimate ruination of the towns in which they place these freaking Hell-holes
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Reviewed in the United States on November 9, 2017

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