SKU: 92282687429

Identify & Assess Marketing Opportunities

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Description

Identify & Assess Marketing OpportunitiesCOURSE OVERVIEW: Welcome to the Identify & Assess Marketing Opportunities course. This program will equip you with the analytical, strategic, and evaluative capabilities required to recognise, investigate, and assess marketing opportunities within dynamic business environments. You will explore how internal information, external forces, market behaviour, financial criteria, and organisational strategy all influence marketing decisions, and you will

COURSE OVERVIEW:

Welcome to the Identify & Assess Marketing Opportunities course. This program will equip you with the analytical, strategic, and evaluative capabilities required to recognise, investigate, and assess marketing opportunities within dynamic business environments. You will explore how internal information, external forces, market behaviour, financial criteria, and organisational strategy all influence marketing decisions, and you will learn how to determine which opportunities offer the strongest fit, feasibility, and long-term value for your organisation.

This course begins by examining what is meant by marketing opportunities and how organisations can identify them through formal and informal methods. You will explore how to collect information from internal systems, such as sales data, customer records, operational feedback, and performance analytics, followed by an analysis of the external microenvironment to identify consumer trends, competitor activity, and changing customer needs. This section also explains how to scan economic and business environments and explores the external forces that directly influence marketing, including technology, regulation, competition, and demographic patterns. You will also examine how the external macro environment shapes managerial marketing decisions and why marketers must monitor the environment systematically to anticipate changes, manage risk, and recognise emerging areas for growth.

The next learning area focuses on understanding markets and demand. You will explore the marketing mix and how economic conditions, inflation, interest rates, employment levels, and competitive pressures affect marketing choices and resource allocation. This section explains how markets are defined, distinguishes between consumer and business markets, and explores how to measure current and future demand. You will examine the most common sales forecasting techniques, methods for measuring the total market, and how strategies, opportunities, and marketing objectives align with corporate direction. This section also introduces the Ansoff matrix as a tool for identifying growth pathways and explores the purpose and process of competitor analysis, including how to design a competitor intelligence or information system that ensures decision-makers have accurate, timely insights.

You will then examine how domestic and international environments influence opportunity evaluation. This section explains how to investigate and evaluate marketing opportunities using structured assessment models, and how to determine whether proposed opportunities align with organisational capabilities, culture, resources, and long-term strategy. You will explore the key objectives within a corporate strategy and how to set objectives for new business directions in a way that supports strategic alignment. This section also covers the principles and methods used to assess and evaluate marketing opportunities, including cost considerations and financial evaluation tools such as cost–volume–profit (CVP) analysis, net present value (NPV), internal rate of return (IRR), and project selection when rankings conflict. You will also explore how to apply ranking methods to compare competing opportunities.

The final learning area focuses on implementation planning and organisational readiness. You will examine how to determine the changes required to current operations to support new marketing initiatives, the components of a business and implementation plan, and how to maintain service quality during periods of operational adjustment. This section also explores the resource requirements associated with new opportunities, how to document marketing opportunities clearly and professionally, what is included in a project plan, and what must be included in a successful marketing plan to support execution and performance monitoring.

By the end of this course you will be able to identify and analyse marketing opportunities, interpret internal and external information, use strategic and financial evaluation tools, assess organisational fit, develop supporting plans, and document opportunities clearly so that informed decisions can be made and new initiatives can be implemented effectively and sustainably.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

  • What is meant by marketing opportunities?
  • How to identify marketing opportunities?
  • How to collect information from internal systems?
  • The analysis of external microenvironment
  • How to scan the economic and business environments?
  • The external forces that has direct involvement with marketing
  • The external macro environment and managerial marketing decisions
  • How should marketers monitor the environment?
  • The marketing mix
  • How economic conditions, inflation, interest rates, employment levels and competitive environments affect marketing decisions?
  • How to define the markets?
  • The consumer and business markets
  • How to measure current and future demands?
  • The common sales forecasting techniques
  • How to measure the market?
  • The strategies, opportunities and marketing objectives
  • The Ansoff matrix
  • The competitor analysis
  • How to design a competitor intelligence/information system?
  • The domestic and international environment
  • How to investigate and evaluate marketing opportunities?
  • The organisational fit of new marketing opportunities
  • The key objectives within a corporate strategy
  • How to set objectives for new business directions?
  • How to assess and evaluate marketing opportunities?
  • The cost factors
  • The CVP analysis
  • The net present value (NPV)
  • The internal rate of return (IRR)
  • The project selection when ranks conflict
  • How to use the ranking method?
  • How to determine the changes necessary to current operations?
  • The business and implementation plans
  • How to maintain service quality despite change?
  • The new resource requirements for new operations
  • How to document new marketing opportunities?
  • What is included in the project plan?
  • What is included in a successful marketing plan?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

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SKU: 92282687429

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I read too much
Port Orchard, US
★★★★★ 5
Raw and Honest
Format: Hardcover
I admit I purchased this book because of all the hype, but also because I have been, since childhood, intrigued by her various family legacies (Burden, Vanderbilt, Cushing, Fairbanks), and their alliances (Whitney, Astor, Roosevelt, etc). I was not sure what to expect, but I am grateful I read this book. Being a queer man I probably am not the core audience for this book, I can attest it is still a great read. Ms. Burden is amazingly candid and honest in a way I don't think most people in her situation would be. I can already tell that there will probably be countless reviews about how privileged her life was even during and after her divorce, and how unrelatable this book is for many people, but then you are missing something. If you want to judge Ms. Burden for things she had no control over then you should examine your own life. My hat off to the author for being so open about such private matters in her life, and also for doing a great job shielding her children in life and in the book. I hope it is true that there is a movie/series being made that will star Gwyneth Paltrow. I love Gwyneth, and if the author won't play herself I think Gwyneth is an amazing choice for her poise, acting ability, and class. Can't recommend this enough! OH, I am curious to know if anyone who read this book read Wendy Burden's memoir Dead End Gene Pool. I LOVE that book, but it is so very very different, and I am curious to know if Wendy and Amanda get along irl.
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Reviewed in the United States on April 16, 2026
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Rains Family Farm
Alexandria, US
★★★★★ 5
Daily devotional with ease.
Format: Imitation Leather
This is a great little devotional book for men. I bought two, one for me and one for my son. I keep mine at my desk at work and read it each morning and I enjoy the insightful quotes and verses that help me start my day. It truly only takes about a minute or two to read through everything and the verses are actually written out on the page with the reference. I know there are a lot of devotionals out there that you can select from, but I like this one because it’s small and compact and acutely directed towards men. The small size is perfect, the price is excellent, and the daily devotionals are spot on.
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Reviewed in the United States on March 3, 2026
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Matthew
Boise, US
★★★★★ 5
Easy and fun to read! Cute and small, easy to travel with
Format: Imitation Leather
I’m obsessed with this book. Each devotion really does only take a minute to read. It’s compact so I leave it in my truck but sometimes I’ll bring it in and keep it by my bed. There’s a book mark ribbon that keeps your place if you get off track of your days and you can’t remember where you left off. And I also like HOW the messages are explained. I grew up in church and I’m always like “hmm that makes sense now that it’s put that way!” lol
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Reviewed in the United States on February 1, 2026
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Niles M
Grantham, US
★★★★★ 5
The Answer
Format: Imitation Leather
I purchased this book of Devotions as I was looking for a guide that would be simple to follow and compact. It seemed like I always was making excuses for not being as diligent with my faith. It was easy to tell my self that I could not keep up with God or travel with a guide as it was too inconvenient or bulky. From a content and simplicity to stay focussed, this was the source I needed. From a convenience standpoint, it could not be any better. I had tried apps and digital versions previously and it just wasn't the same. Holding a book and leafing through the pages just feels so much better to me. A definite must for those of you looking for a impactful, yet small and convenient way to continue the journey.
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Reviewed in the United States on May 21, 2026
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Rick
Boise, US
★★★★★ 5
One minute with god
Format: Imitation Leather
Perfect way to start my morning. Spiritual and uplifting.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 2, 2026

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