SKU: 94502404680

Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini

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Influence: The Psychology of Persuasion, Revised Edition by Robert B. CialdiniThe widely adopted, now classic book on influence and persuasiona major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdinithe seminal expert in the field of influence and persuasionexplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Youll learn the six universal principles of

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

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SKU: 94502404680

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MM
Pawtucket, US
★★★★★ 5
Great for tough chewers!
Color: carrot orange
This is awesome for my 85# Labrador. He is very destructive with toys and this has held up great. After months of playing with it, only teeth marks on it. Worth every penny. The green top crinkles which my dog loves.
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Reviewed in the United States on June 6, 2026
M
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Minh Ngo
Carnegie, US
★★★★★ 5
My dog was obsessed with these
Color: carrot orange
Bought these for my dog and they were an instant hit. The carrot shape is cute, but more importantly they kept my dog entertained for quite a while. The squeaker still works and the toy has held up better than I expected considering how rough my dog can be with toys. I always expect squeaky toys to be destroyed within a day or two, but these have lasted surprisingly well. They're lightweight, easy for my dog to carry around, and have become one of the toys that gets picked out of the basket the most. If your dog enjoys squeaky toys, these are definitely worth a try.
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Reviewed in the United States on June 1, 2026
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Verified Purchase
Brian M
Port Orchard, US
★★★★★ 5
Good one.
Color: carrot orange
Our Lab loved it. Nice and sturdy apart from the leaves, which were short lived. Overall a good toy for a big boy.
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Reviewed in the United States on April 12, 2026
L
Verified Purchase
Lisa C.
Whiting, US
★★★★★ 4
Fun for retrieving and chewing.
Color: carrot orange
My lab loves this carrot, and uses it to retrieve and is not easily destroyed. However, he was able to pull off the leaves the first day. It’s still functional, just know they’re gonna come off if you have a chewer. Purchased based of recommendations for indestructible toys.
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Reviewed in the United States on April 21, 2026
T
Verified Purchase
The fabric is a soft Jean material which is nice. It only shrinks a very small amount. It is NOT meant for tall people. I ordered a medium and I’m 5’10 135 lbs and they are high waters unfortunately
Fort Morgan, US
★★★★★ 5
Great
Color: carrot orange
The greenery came off very quickly after a few chews but the orange rubber material, my pup really enjoys. It feels good on her teeth and she will just chew on it for hours.
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Reviewed in the United States on April 24, 2026

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