The FVS Atlas

The FVS AtlasThe FVS Atlas: Flexible Visual Systems from (Almost) All Over the World explores the growing role of adaptable, system based identity design in contemporary branding. Building on the ideas introduced in Dr Martin Lorenzs influential Flexible Visual Systems The Design Manual for Contemporary Visual Identities, this follow up volume expands the conversation with practical examples, fresh perspectives and insights from more than 100 leading designers

The FVS Atlas: Flexible Visual Systems from (Almost) All Over the World explores the growing role of adaptable, system-based identity design in contemporary branding. Building on the ideas introduced in Dr Martin Lorenz’s influential Flexible Visual Systems – The Design Manual for Contemporary Visual Identities, this follow-up volume expands the conversation with practical examples, fresh perspectives and insights from more than 100 leading designers from around the world.

Published by Victionary and developed in collaboration with TwoPoints.Net, the book examines how flexible visual systems can help brands communicate consistently across an ever-expanding range of platforms, formats and audiences. Drawing on Lorenz’s extensive research and professional expertise, it demonstrates how identities can evolve and adapt while remaining recognisable and coherent.

Featuring a substantial showcase of real-world projects, alongside detailed case studies and interviews, The FVS Atlas is both an inspiring sourcebook and a practical reference. Ideal for designers, strategists and brand professionals, it offers valuable insight into creating visual identities that are built to thrive in a constantly changing world.

Editor: victionary
Specs: 190 x 250 mm, 288 pp
Format: 5 colour printing throughout, soft cover with dust jacket
Estimated released date: April 2025
ISBN 978-988-76845-9-6