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Description
Different: Escaping the Competitive HerdWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.Binding Type: Paperback
Publisher: Crown Business
Published: 09/06/2011
ISBN: 9780307460868
Pages: 268
Weight: 0.48lbs
Size: 7.98h x 5.31w x 0.63d
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Nice fit
Size: Medium, Color: Black
Its good i like it
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Buena calidad
Size: Medium, Color: Black
Buena calidad
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Reviewed in the United States on May 30, 2026
★★★★★ 4
Runs large
Size: Large, Color: White
Runs much larger than I expected. I am 5’4”& 136 pounds. Usually wear a medium or large in some knit tops. So I need to stitch the side seams in hopes it will fit better. I like the weight and softness of the fabric, but really disappointed in the too large armholes. Unwearable for me until I
can sew new side seams.
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Reviewed in the United States on February 11, 2026
★★★★★ 5
Versatility simple top
Size: X-Large, Color: White
Comfortable and well made top. Simple but versatile dress it up or casual, this top is a basic much needed wardrobe addition.
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Reviewed in the United States on February 11, 2026
★★★★★ 5
Great looking Cotton tank
Size: Small, Color: White
Love this tshirt. Have worn but not washed yet. So will add when I know if it shrinks
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Reviewed in the United States on February 8, 2026