SKU: 15910590373

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature..". fascinating. Like Malcolm Gladwell on speed." THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works." Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and

..".fascinating. Like Malcolm Gladwell on speed."
--THE GUARDIAN

"HERD is a rare thing: a book that transforms the reader's perception of how the world works."
--Matthew D'Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
--Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.



Binding Type: Paperback
Publisher: Wiley
Published: 09/01/2009
ISBN: 9780470744598
Pages: 399
Weight: 1.02lbs
Size: 7.80h x 5.20w x 0.93d
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SKU: 15910590373

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John Prelip
Chelsea, US
★★★★★ 5
Works with Mac!
Style: 34" WQHD Curved 100Hz USB-C Docking
This monitor is great. I was suprised on how light it was, as I have a large Asus monitor that is very heavy. I am very happy with quality and it works great with a Mac.
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Reviewed in the United States on October 3, 2025
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Dwight Lamar Norwood Jr
Birmingham, US
★★★★★ 4
Just a great monitor
Style: 34" WQHD Curved 100Hz USB-C Docking
What a difference. I purchased this screen to replace an older screen. I knew I would see some differences as the screen was a larger size. What I did not expect was the picture quality. It is exceptional. The colors appear to be accurate. Based on the build quality I expect it to be very durable. It has been very capable of running my games. This has been a great purchase.
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Reviewed in the United States on October 8, 2025
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Amanda North
Grantham, US
★★★★★ 1
Didn’t power on, still waiting. . .
Style: 34" WQHD Curved 100Hz USB-C Docking
I received this brand new monitor. It would not power on Amazon did not have any more in stock so it was sent directly to the manufacturer for repair. They have had it for two weeks and are going to have it for another one to two weeks before shipping it back to me and hopefully I’ll actually get to try it out I really hope it’s worth it in the end! Seriously frustrating that a brand new monitor would not even turn on and it’s gonna be at least a month before I even get to try it.
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Reviewed in the United States on August 7, 2025
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Melany
Los Angeles, US
★★★★★ 5
Amazing product!!
Style: 34" WQHD Curved 100Hz USB-C Docking, Style: 34" WQHD Curved 100Hz USB-C Docking
This is by far the best monitor I’ve owned.
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Reviewed in the United States on July 31, 2025
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azfatboy
Birmingham, US
★★★★★ 2
Meh....
Style: 34" WQHD Curved 100Hz USB-C Docking
Milktoast stats--right down the [lower] middle of the line. 1ms reponse time, mediocre 100Hz max refresh, and NO FreeSync support. Hardly expensive, it still is quite a bit more than other monitors with MUCH better specs, but less brand name recognition. I think the only reason it is so expensive is the white treatment. The VESA mount in the back did not fit my VESA plate. One side of the plate sat up on a small ridge of plastic. Not a showstopper, but hardly ideal--or necessary. The bezel (or rather, the DEAD PANEL SPACE between the bezel and the displayable area of the panel) is HUGE. Like 1/4" on the sides, and 1/8" on the top/bottom. If you're going to make a thin bezel, then make an edge to edge display. Otherwise, just give me a frame so that my image displays edge to edge. To me, it looks like the old CRT monitors from the 90s... YECK!
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Reviewed in the United States on April 20, 2025

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