SKU: 15910590373

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature..". fascinating. Like Malcolm Gladwell on speed." THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works." Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and

..".fascinating. Like Malcolm Gladwell on speed."
--THE GUARDIAN

"HERD is a rare thing: a book that transforms the reader's perception of how the world works."
--Matthew D'Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
--Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.



Binding Type: Paperback
Publisher: Wiley
Published: 09/01/2009
ISBN: 9780470744598
Pages: 399
Weight: 1.02lbs
Size: 7.80h x 5.20w x 0.93d
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SKU: 15910590373

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Roksquirel
Natrona Heights, US
★★★★★ 5
Good Sized Treat for a 35 llbs dog, smaller it will interfere with daily meals.
Flavor Name: Chicken Chips, Size: 1 Pound (Pack of 1)
The texture is hard as a chew treat, my two small dogs can smell the container being opened and tapping my leg to give it all to only one. Size is one chicken piece rolled tightly, so i have to cut it up completely and share it between my 15 yr old MinPin and my 2 yr old miniature shepherd mix. This will be used only every other day so it will take about a month or more to us first of two bags. The cost also drew my eye and the fact that just two ingredients which should not affect the health of my MinPin.
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Reviewed in the United States on December 12, 2025
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L. Poehlman
Battle Creek, US
★★★★★ 5
Happy pups, happy mama!!!
Flavor Name: Chicken Chips, Size: 1 Pound (Pack of 1)
My pups love these! Great for little dogs!
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Reviewed in the United States on April 15, 2026
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V3R€
Lexington, US
★★★★★ 1
Dnt buy!!
Flavor Name: Chicken Chips, Size: 1 Pound (Pack of 1)
These Suck! I have 3 Shih Tzus the one that ate it had a hard time chewing it and the other 2 couldn’t even I had to stick my finger down their mouth cuz they were choking and were trying to spit it out these are not chips they’re more like hard jello the texture is terrible even the color was weird the quality of this product sucks
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Reviewed in the United States on December 3, 2025
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Amazon Customer
Carnegie, US
★★★★★ 5
My picky dog loves them.
Size: 3.5 Ounce (Pack of 2), Style: Chicken Chips, Size: 3.5 Ounce (Pack of 2), Style: Chicken Chips
I try to give my dog, whom I love so much, the healthies food and treats that i can. She is so very picky and it's difficult to find things she likes. She loves these treats and expectes one every morning. She litterally waites by the pantry door for one. The are healthy Human grate chicken chips. Makes me feel better about giving her a treat. I would Highly recommend.
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E J W
Los Angeles, US
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Treats
Size: 3.5 Ounce (Pack of 1), Style: Chicken Chips
Puppy likes them
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Reviewed in the United States on April 21, 2026

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