SKU: 2063370066

Creating You and Co: Learn to Think Like the CEO of Your Own Career

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Creating You and Co: Learn to Think Like the CEO of Your Own Career"Stop looking for the right job," career couselors now tell us. "Start thinking of yourself as the head of a small business called 'You & Co., ' and view employers as potential customers. That's the key to a successful career." That all very well, but how? No one is better at explaining the new world of work better than William Bridges, inventor of the term "You & Co." In Creating You & Co., he provides workers with a practical guide to overcoming the

"Stop looking for the right job," career couselors now tell us. "Start thinking of yourself as the head of a small business called 'You & Co., ' and view employers as potential customers. That's the key to a successful career." That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term "You & Co." In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This "D.A.T.A." is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your "product" and spotting your "market." By the end of this book, you'll think about your work in a new way--you'll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.

Binding Type: Paperback
Publisher: Da Capo Lifelong Books
Published: 10/30/1998
ISBN: 9780738200323
Pages: 208
Weight: 0.80lbs
Size: 9.22h x 7.38w x 0.45d
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SKU: 2063370066

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Brandy Paul
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He loves that it holds everything. I LOVE that it holds EVERYTHING and it’s not all over his dresser 😉
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Reviewed in the United States on February 22, 2026
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Solid build and quality materials. Sleek design looks nice on the dresser.
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Reviewed in the United States on February 23, 2026
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Brandon
Lowell, US
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Great Tray For Storing My Everyday Carries
Size: 8.5" x 5.8" x 1.9", Color: Black
My everyday carry items (wallet, keys, etc.), used to just get thrown around wherever when I'd get home, but this little tray makes a great, defined, space for me to keep those things when I don't need them on me. The soft lining reduces the obnoxious sound of throwing keys on a hard surface, and of course keeps me from scratching up a surface. The build feels quality and I haven't seen any damage to it yet. Also the all black version with gold buckle looks quite good and adds a subtle touch of luxury. Absolute recommend for the price.
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David Jordan
Fort Morgan, US
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Just the right size to empty your pockets.
Size: 8.5" x 5.8" x 1.9", Color: Orange
Perfect size to empty my pockets when I get home. Fits my wallet, keys, AirPods, etc. excellent quality.
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Pilot Wife
Dallas, US
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Nice and classy
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Bought this for my husband for Christmas and he loved it. Super classy elegant well made box. Perfect for bedside nightstand for your watch and rings.
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