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Description
The Attention Merchants: The Epic Scramble to Get Inside Our HeadsOne of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality" a revelatory, ambitious and urgent account of how the capture and re sale of human attention became the defining industry of our time. Ours is often called an information economy, but
One of the Best Books of the YearThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Binding Type: Paperback
Publisher: Vintage
Published: 09/19/2017
ISBN: 9780804170048
Pages: 432
Weight: 0.90lbs
Size: 8.00h x 5.20w x 1.00d
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4.0 ★★★★★
Based on 22 reviews
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Product Reviews
★★★★★ 3
Not durable
Color: red
Although it holds about two cups of food or treats, my 40lb dog can bite down hard enough that you can no longer move the dispenser hole. It entertains her for hours but it could be a bit more durable for larger dogs or specify that it is for smaller pups
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Reviewed in the United States on October 6, 2025
★★★★★ 5
Great interactive dog toy
Color: yellow/orange
Great interactive toy for dogs. You can adjust the size for dispensing treats. My dog loves it.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
Durable and Resilient
Color: yellow/orange
I fill the dispenser with their normal Kibble food. It's my slow feeder and herding toy. Every morning the Mini Aussies look forward to taking turns pushing this dispenser around as the Kibble falls out. They never miss a Kibble! Often times they push it so hard it hits the kitchen cabinets and literally flys airborne dropping Kibble! This is extremely durable and resilient. Rarely needs to be washed. Easily hand wash when needed. Highly recommend. This is my 2d one purchased. The first one still works but after about one year of use I noticed the plastic thread to screw on top has been damaged. It still works but want to be prepared if it cannot be used safely anymore. Enjoy! The Aussies sure do!
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Toy for Pup
Color: yellow/orange
The only toy that my dog will play with. It helps keep him busy while I'm cleaning. It is suitable for small dogs and safe for them. He twists and turns it around but the toy is still in good condition so the quality is great.
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Great Enrichment Toy for Treats or Kibble!
Color: red
I love this toy—and so do my dogs! It’s perfect for daily enrichment and works great as a kibble feeder too. It holds a generous amount (about 3 cups), rolls smoothly, and keeps my dogs mentally engaged while they work for their food.
One of my favorite features is the adjustable treat holes. You can easily change the difficulty level, which makes it suitable for dogs of all sizes and skill levels. Whether you have a beginner or a more experienced puzzle solver, this toy adapts perfectly.
It’s well-made, easy to clean, and durable enough for everyday use. This has been a great addition to our routine and helps slow down eating while keeping my dogs entertained and stimulated. Highly recommend for anyone looking to add more enrichment to their dog’s day!
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Reviewed in the United States on January 22, 2026
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