SKU: 28580089165

Competing Against Luck: The Story of Innovation and Customer Choice

Sale price$24.48 Regular price$27.20
Save 10%

Pay in installments of $6.80 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Sep 4 - Sep 9

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Competing Against Luck: The Story of Innovation and Customer ChoiceThe foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.

Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

--Inc. Magazine

Binding Type: Hardcover
Publisher: Harper Business
Published: 10/04/2016
ISBN: 9780062435613
Pages: 288
Weight: 1.00lbs
Size: 9.20h x 6.30w x 1.00d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 28580089165

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 6 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
K
Verified Purchase
Kasey
Chelsea, US
★★★★★ 5
Good
Color: Black
Does at it should I put it on my night stand
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
K
Verified Purchase
Karen J
Carnegie, US
★★★★★ 5
Great organizer
Color: Black with Lid
This is a nice organizer for items that men have in their pockets or need to grab quickly when they go out. The wireless charger is a nice upgrade from older style valets.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 28, 2025
D
Verified Purchase
Dylan
Alexandria, US
★★★★★ 5
Love the design and shape - Customer Service Amazing
Color: Black with Lid
UPDATED READ BELOW: Initial review: I think this is a great product, at a great price. Unfortunately, the wireless charger mine came with doesn’t work. It’ll charge for a few seconds, shut off, start charging, immediately shut back off - repeating this cycle. I’ve used the included cable, and two other cables as well as different outlets. Unfortunately, I threw out the box before checking this so can’t return to replace it…ugh Updated approx 3 weeks later: Seller reached out and sent me a replacement charger at no cost, it works perfectly so far (even though it has been a day lol) but no issues, no complaints here. Love this organizer - feels premium. Definitely recommend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 13, 2024
D
Verified Purchase
Diane L. Lifrak
Whiting, US
★★★★★ 4
Great organizer but will only charge a phone
Color: Black with Lid
My husband likes all the compartments. The only negative is that it doesn’t charge multiple items like AirPods or tablets. It is a very sturdy design and looks like it would organize things on a drop and go table.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 7, 2025
M
Verified Purchase
Melissa A.
Omaha, US
★★★★★ 5
Perfect!
Color: Brown
I got this for my husband and he really likes it! I do too. It has the phone charger which is a plus and it's perfect for his side of the bed! I'm thinking of getting myself one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 15, 2026

recommand products