SKU: 28580089165

Competing Against Luck: The Story of Innovation and Customer Choice

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Competing Against Luck: The Story of Innovation and Customer ChoiceThe foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.

Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

--Inc. Magazine

Binding Type: Hardcover
Publisher: Harper Business
Published: 10/04/2016
ISBN: 9780062435613
Pages: 288
Weight: 1.00lbs
Size: 9.20h x 6.30w x 1.00d
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SKU: 28580089165

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Julie Rainbow
Pawtucket, US
★★★★★ 4
Good product, but small in quantity.
Scent: Rain Water, Size: 33 Fl Oz (Pack of 1)
I like this soap a lot, but the size surprised me enough that it is worth mentioning. The Rainwater scent is clean and subtle, not overpowering or perfumey. The soap itself is clear, rinses clean, and does not leave my hands feeling dry or coated. I also appreciate that it is a more chemical conscious option that still works well for frequent handwashing. That said, I was genuinely surprised by how small the refill container was. Yes, the ounces are listed right on the ad and package, but the bottle itself looks tiny in comparison to what I expected from the photo. For the price, the quantity felt underwhelming, and that ultimately led me to return it. If the cost-to-quantity ratio made more sense, I would absolutely keep this on hand, because the product itself is very nice. Just go into it knowing the refill is smaller than you might expect based on the packaging.
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Reviewed in the United States on February 4, 2026
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Claudia V.
Charlottesville, US
★★★★★ 5
Great hand soap
Scent: Rain Water, Size: 33 Fl Oz (Pack of 1)
Excellent product. The fragrance is subtle and fresh. The hand soap is gentle to the hands and it leaves a sensation of cleanness. I'm very satisfied with my purchase.
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Reviewed in the United States on May 30, 2026
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Mike
San Leandro, US
★★★★★ 5
Good value for the money.
Scent: Rain Water, Size: 33 Fl Oz (Pack of 1)
Love Mrs. Meyers products. Cleans well, smells good. Gentle on your skin. Good value for the money
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Reviewed in the United States on May 29, 2026
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Ginger
Phoenix, US
★★★★★ 5
On my second bottle...
Scent: Rain Water, Size: 33 Fl Oz (Pack of 1)
I've now purchased two bottles of this hand soap. I love the smell! The soap itself is gentle but effective. It cleans well without drying out my hands, even with frequent use. I appreciate that it’s made with ingredients like aloe vera and essential oils, which helps keep my skin feeling soft instead of stripped. The scent is light, fresh, and clean without being overpowering. The “Rain Water” fragrance has a subtle, slightly floral smell that makes washing your hands feel a little more refreshing and enjoyable.
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Reviewed in the United States on March 22, 2026
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Dahlia
Alexandria, US
★★★★★ 5
Soft Cotton Rounds That Work Well for Skincare
Size: 100 Count (Pack of 1), Size: 100 Count (Pack of 1)
These cotton rounds are soft, durable, and work well for everyday skincare and makeup removal. They don’t fall apart easily when using toner or micellar water, which I appreciate. The packaging is simple and convenient, and the quantity is great for the price. Overall, a reliable product to keep on hand.
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Reviewed in the United States on May 7, 2026

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