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The Next Billion Users: Digital Life Beyond the West

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The Next Billion Users: Digital Life Beyond the WestA digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East home to most of the world's internet users and discovers that what they are doing is not what we imagine. New media pundits obsess over online privacy and security, cyberbullying, and revenge porn, but do these things really matter in most of the world? The Next Billion Users reveals that many assumptions about internet use in

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East--home to most of the world's internet users--and discovers that what they are doing is not what we imagine.

New-media pundits obsess over online privacy and security, cyberbullying, and revenge porn, but do these things really matter in most of the world? The Next Billion Users reveals that many assumptions about internet use in developing countries are wrong.

After immersing herself in factory towns, slums, townships, and favelas, Payal Arora assesses real patterns of internet usage in India, China, South Africa, Brazil, and the Middle East. She finds Himalayan teens growing closer by sharing a single computer with common passwords and profiles. In China's gaming factories, the line between work and leisure disappears. In Riyadh, a group of young women organizes a YouTube fashion show.

Why do citizens of states with strict surveillance policies appear to care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend "foreign" strangers on Facebook and give "missed calls" to people? The Next Billion Users answers these questions and many more. Through extensive fieldwork, Arora demonstrates that the global poor are far from virtuous utilitarians who mainly go online to study, find jobs, and obtain health information. She reveals habits of use bound to intrigue everyone from casual internet users to developers of global digital platforms to organizations seeking to reach the next billion internet users.



Binding Type: Hardcover
Publisher: Harvard University Press
Published: 02/25/2019
ISBN: 9780674983786
Pages: 280
Weight: 0.95lbs
Size: 8.30h x 5.80w x 1.10d

Review Citations: Choice 08/01/2019
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SKU: 29741326717

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criscostick
Massapequa, US
★★★★★ 5
Perfect for dry, sensitive skin
I have extremely sensitive, dry skin. I also hate the feeling of oily lotion on my hands. I love using this stick so I don’t have to get the lotion on my hands and it hasn’t irritated my skin at all. It is extremely thick and sometimes hard to spread on without it being clumpy, but that’s not an issue for me.
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Reviewed in the United States on May 11, 2026
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CoreyTheFro
Alexandria, US
★★★★★ 5
In most of all circumstances, this works
Style: SPF 50, Size: 6 Fl Oz (Pack of 2)
For Summer time and when playing and working in the sun, this is my go to sunscreen! I love how it is more natural than all the other ones out there. I have been sort of a spray on sunscreen connoisseur and this is the one that is my favorite. Also, if I have gotten a burn and put this on it, I believe it helps start the healing process on the burn I got. This is at least what I experienced multiple times last year. The only circumstance that this sunscreen fails miserably is in the Caribbean. I recently went on a cruise to that region and applied this sunscreen and it became evident that this and the other brands of spray on sunscreen do not work in Caribbean sun. The only sunscreen that works is the lotion based stuff that you rub into your skin. I have also consulted with friends on spray on sunscreen in the Caribbean and they all fail as well. So, this is why I say that it works in almost every circumstance.
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Reviewed in the United States on May 1, 2023
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Curl up with a book
Chelsea, US
★★★★★ 1
spray nozzle needs work.
Style: SPF 50, Size: 6 Fl Oz (Pack of 2)
I purchased 3 of these cans. Only one of them worked and that one was ok. Sprayed well, smelled good and and protected my skin and even though it was hard to press it to work, we WERE able to use it, but the other three .............? They would not rotate to the unlock position, therefore they would not spray. My husband and I tried everything to get it to rotate. It seems both the top and bottom ring spin around effectively doing nothing. So to pay almost $40 for only one can to work is definitley not worth the money. Buy somewhere else.
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Reviewed in the United States on March 7, 2024
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Amanda Lockwood
Waukegan, US
★★★★★ 5
Great product! Highly recommend! Worth the money
Style: SPF 50, Size: 6 Fl Oz (Pack of 2)
Our family absolutely loves Alba sunscreen! It’s light, not super greasy, and smells really good. Everytime I see it on sale, I buy more of it! My husband is a red head, and he has to wear sunscreen all the time, and he prefers Alba brand over any others. Great Product!
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Reviewed in the United States on November 20, 2025
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Michael Marks
Grantham, US
★★★★★ 4
Like the sunscree - not the spray can
Style: SPF 50, Size: 6 Fl Oz (Pack of 2)
Sunscreen itself did a great job with our snorkeling and scuba diving. Long lasting and didn't rub off in spots where masks and other things can leave spots unprotected. However, the spray can itself was difficult. Even when being sure it was completely in the unlocked position, it would take me two thumbs at full pressure to get it started spraying at times. Definitely, only a couple of us in the party were the appliers as we could get it started.
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Reviewed in the United States on April 16, 2023

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