SKU: 33902115794

What Works

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Description

What WorksTwo weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? "Do What Works." Only three years later, the company, Richter10. 2 Media Group, attained million dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest

Two weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? "Do What Works." Only three years later, the company, Richter10.2 Media Group, attained million dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest growing small businesses in America with more than fifty employees, and debt-free, having never borrowed a penny. What Works is the blueprint to Richter's success.

Now more than ever, the old models of how to start, promote, and run a successful business are no longer viable. What Works delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. What Works offers critical advice such as:

  • Know Your Public: Focus all sales and marketing efforts only on companies and people that fit the audience you defined in the profile, which will dramatically drive growth as you direct your efforts to the people most likely to do business with you
  • Measure by week and manage by week: Avoid catastrophes that would be hard to correct if you only measure quarterly
  • Say No and Walk Away: Focus on distilling the deals that don't fully align with your goals, purposes, and policies
  • And much more

What Works offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.

Binding Type: Hardcover
Publisher: Wiley
Published: 01/22/2013
ISBN: 9781118391693
Pages: 192
Weight: 0.68lbs
Size: 8.64h x 5.89w x 0.74d

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SKU: 33902115794

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4.1 ★★★★★
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L
Alexandria, US
★★★★★ 5
Will Buy Again
My kid enjoys brushing their teeth now!
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Reviewed in the United States on May 18, 2026
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Emilia,s honest reviews
Alexandria, US
★★★★★ 5
Taste is good
Style: Strawberry Fluoride-Free
I love it
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Reviewed in the United States on April 13, 2026
R
Verified Purchase
Roxanne
San Leandro, US
★★★★★ 3
Misleading Advertising and Flavor Discrepancy
I recently tried this toothpaste, and I have to say that my experience left me with mixed feelings. The product claims to be suitable for ages 2+, but the bottle itself states "ages 3+," which is a clear discrepancy that could mislead parents. One of the most disappointing aspects of this toothpaste is its flavor. Despite being marketed as "Marshmallow Sparkle," it does not taste like marshmallows at all. Instead, it has a sweet mint flavor, which may not be well-received by children who were expecting a marshmallow taste. This flavor discrepancy can lead to confusion and disappointment for both parents and kids. On a positive note, the toothpaste is fluoride-based, which is essential for cavity prevention. It is also vegan and dye-free, making it a safer option for kids. However, the misleading age recommendation and the flavor mismatch are significant drawbacks that should be addressed by the manufacturer.
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Reviewed in the United States on September 26, 2023
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Amazon Customer
Fort Morgan, US
★★★★★ 5
On our repurchase list!
Style: Strawberry Fluoride-Free
Hands down our favorite toothpaste across the board. My tiny critiques love the flavor!
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Reviewed in the United States on February 3, 2026
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Amanda Beetler
Bozeman, US
★★★★★ 5
Great buy
Color: Blue
Yes a awesome tooth brush for kids not strong and love the designs that are available to choose from.
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Reviewed in the United States on April 24, 2026

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