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Description
Car: A Drama of the American WorkplaceFaced with the task of redesigning the Taurus, America's best selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to 3 billion dollars. This biting, insightful account by a
Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to 3 billion dollars. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles brilliantly the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1. "An engrossing drama . . . with fascinating insights into every aspect of the car's creation. . . . Walton does an admirable job of making the redesign of a car into a compelling human-interest story." Publishers Weekly (starred review) "An engrossing, satisfying read." Doron Levin, Philadelphia Inquirer (a Best Book of 1997) "Vivid and informative. . . . Consistently entertaining because it is engagingly written, this is the rare business book that is a page turner." Keith Bradsher, New York Times Book Review"Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 02/17/1999
ISBN: 9780393318616
Pages: 360
Weight: 1.23lbs
Size: 9.33h x 6.17w x 1.06d
Review Citations: New York Times 03/21/1999 pg. 32
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4.0 ★★★★★
Based on 16 reviews
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Product Reviews
★★★★★ 5
Love it!!
Color: Rose, Style: 1/2 inch, Color: Rose, Style: 1/2 inch
i saw a lot of bad reviews after i had ordered this product so i was a little scared, but it did come with the strap to secure it which i love keeps it all rolled up together, it’s not slippery at all i also saw reviews about that the ribbed design is a bit different to my liking but it’s still very comfortable, it kind of reminds me of memory foam. The color is such a muted pink but so pretty and it’s very lightweight!! it’s definitely worth the money very good quality
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Reviewed in the United States on February 23, 2026
★★★★★ 3
Fishy but nice
Color: Ocean Blue, Style: 1/2 inch
Very large and pretty color. It’s nice and thick and the material is nice. It smells like fish. It’s like they stored it in a fish market and wrapped it up. Aside from that, would recommend.
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Reviewed in the United States on May 13, 2026
★★★★★ 5
Great Option for older, beginner workouts
Color: Gray, Style: Yoga Mat
I am a 54-year-old woman with multiple issues dealing with my weight, knees, and hips. The support of this particular mat is thick enough that there is no pain when being on my knees or lying down. It does not pinch your pressure points, causing pain as a thinner mat would. I am very pleased with the quality of this mat; it feels durable and I do not worry about my flopping around and destroying it while I learn the proper positions I need for my exercises. The length and width is sufficient for my 5 foot 11 inch height and extra girth. I was not looking for anything in particular in terms of design or color, as I prefer functionality, and this is to be used at home as a beginner mat while I start my exercise program.
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Reviewed in the United States on February 4, 2026
★★★★★ 5
Nice and thick great quality, easy to carry and store
Color: Wine, Style: Yoga Mat, Color: Wine, Style: Yoga Mat
Loved it its super thick compare to others its teally comfortable and has great grip and doesnt slide. The color is super cute and bright and itcomes with a strap which makes it easy to carry and store.
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Reviewed in the United States on May 15, 2026
★★★★★ 5
Great Quality Mat for the Price
Color: Gray, Style: Yoga Mat, Color: Gray, Style: Yoga Mat
After burning through several cheap mats that curled, bunched, or wore out within weeks, this one finally got it right. The 1/2-inch high-density foam provides real cushioning, my knees and wrists feel the difference immediately, and it holds its shape without feeling unstable during balance poses.
Grip is solid on hardwood and carpet alike, and the included carry strap is a small but genuinely useful touch that makes hauling it to the gym effortless.
It's a bit bulky for travel, but for home or gym use it's hard to beat at this price. The quality speaks for itself, this feels like a mat built to last. Highly recommend.
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Reviewed in the United States on April 25, 2026