SKU: 38895411998

What Women Want: The Science of Female Shopping

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Description

What Women Want: The Science of Female ShoppingThe author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.

The point is, writes Underhill, while men were busy doing other things, women were becoming a major social, cultural, and economic force.

And, as he warns, no business can afford to ignore their power and presence.

Binding Type: Paperback
Publisher: Simon & Schuster
Published: 07/19/2011
ISBN: 9781416569961
Pages: 214
Weight: 0.53lbs
Size: 9.22h x 6.32w x 0.54d
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SKU: 38895411998

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vanessa carosella
Whiting, US
★★★★★ 5
Best most adorable dog toy
So Ivy and Archie got married they are therapy dogs at an assisted living and Jackson was the best man. We fashioned the box with a ribbon around Jackson’s neck but he was too interested in playing with the box for it too last. While the pastor was officiating the wedding the groom did eat the top of the ring off but we snagged it for the bride to wear on her wrist! This dog toy was the best prop ever so adorable well made and authentic! I highly recommend this toy as a prop for a dog wedding !!
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Reviewed in the United States on June 13, 2024
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Susan
Lexington, US
★★★★★ 5
My dog loves this
Lightweight Medium size Soft and not loud or squeaky Cute design Worth the money
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Reviewed in the United States on May 8, 2025
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Amazon Customer
Phoenix, US
★★★★★ 5
Perfect Gift!
Perfect for my friend’s engagement gift! Their dog loved it!
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Reviewed in the United States on November 5, 2025
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Head2shoulder
Chelsea, US
★★★★★ 5
Big and cute novelty toy
I got it for my 94 year old mother-in-law, but the 2 dogs loved the box and the ring.
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Reviewed in the United States on March 24, 2025
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Tennessee Gidget
San Leandro, US
★★★★★ 4
If Your Dog Wants to Tie the Knot
This is about the only diamond ring toy of its type, for a dog, that I have been able to find, and it filled the need perfectly. I would have given it 5 stars, but I thought that the price was a few dollars higher than necessary. I needed it quickly though, and it was delivered in rural Tennessee within 48 hours. It's a 2 part dog toy that probably wouldn't hold up especially well if your dog is rough on stuffy toys. My girl is gentle, and it doesn't have any squeakers in it, so it will last. I imagine it will wash well in a garment bag, although I haven't done that yet. If your dog wants to tie the knot, this is the ring for you.
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Reviewed in the United States on December 16, 2024

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