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Description
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime CustomerIn this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including: - Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. - No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them? - Measure everything: Telling your employees to do their best won't work if you don't know how they can improve.Binding Type: Paperback
Publisher: Currency
Published: 11/19/2002
ISBN: 9780385504454
Pages: 240
Weight: 0.43lbs
Size: 8.18h x 5.52w x 0.56d
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★★★★★ 4
Honored the no lemon policy
3 attempts to repair my sons' Xbox. Took a lot of chats (a few strangely disconnected), a few calls and some pursuasion, but Asurion finally honored the terms of the agreement and refunded my purchase. You need to be aggressive with then though....
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Reviewed in the United States on September 14, 2024
★★★★★ 5
Asurion did what they said they would do. Couldn’t fix it so they replaced it.
My hubby cracked his 10 inch truck garmin by accident and assuring replaced it with no problems. They sent me an e-gift card and I purchased another one. I had to pay like $15 out of my pocket but it sure was better than 600.
Awesome job Asurion and thank you for the no hassel.
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Reviewed in the United States on November 7, 2025
★★★★★ 5
No hassle protection!
Twice now I've had fish finders die on me prematurely. Both were covered by Asurion, and both times they quickly got me refunded so I could get new units and get back on the water!
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Reviewed in the United States on October 17, 2024
★★★★★ 5
Excellent Warranty Coverage – Fast, Fair, and Hassle-Free
I purchased the ASURION 3-Year Portable Electronic Accident Protection Plan ($500–$599.99) for an Android 13 8.8” touchscreen stereo installed in my BMW (CCC system). After about two years of normal use, the Android stereo stopped working completely.
I filed a claim through Asurion’s website, and the process was straightforward. Initially, Asurion asked me to remove the unit and prepare it for return, advising that they would email me a prepaid shipping label. I de-installed the stereo from my car and packed it up as instructed.
After two days passed without receiving the shipping label, I was about to follow up—when I received an email notifying me that Asurion had issued a full refund of $459.00. I did not have to ship the unit back.
That level of service exceeded my expectations. The claim was handled quickly, communication was clear, and the resolution was fair and hassle-free.
I purchase an Asurion protection plan with every high-dollar item I buy on Amazon. I’ve had to file a three claims over the years, and each time the experience has reinforced that this coverage is well worth the cost. When something fails outside the manufacturer’s warranty, it’s a relief knowing Asurion stands behind the product.
Highly recommended for expensive electronics.
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Reviewed in the United States on January 3, 2026
★★★★★ 5
PROTECTION WITH ABSOLUTE EMPATHY & RESPECT
Had an issue with a product I purchased over a year ago along with an Asurion protection plan. Thank God I chose this extended plan. I was waiting for a return ticket you get it repaired and Asurion sent me a full refund. I am so grateful for Asurion and I encourage everyone to get these plans and get the added protection on products NOT made as they once were. We as buyers are terribly taken advantage of with the garbage sent to us that we pay very very high costs of. Asurion has NEVER failed me and the customer service reps are extraordinary and kind and very very respectful.
Thank you to you all at Asurion,
Johnny A.
Cheers...
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Reviewed in the United States on December 25, 2025