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Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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4.5 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 4
Double check sizing
Too big for my toddler, recommend sizing down. Quality is good if the fit is good.
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Reviewed in the United States on June 20, 2025
★★★★★ 3
Sizing
These were cute unfortunately way too big. The sizing thing is really off.
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Reviewed in the United States on January 25, 2026
★★★★★ 5
Cute
Cute shoes. A little faded, but adorable
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Reviewed in the United States on February 9, 2025
★★★★★ 5
Yay!
My baby recently needed new socks, and I was looking based on three thing:
- will they stay up
- do they have traction
- do they dig in and leave those awful red marks on him
These socks not only have the stretch spot at the top like most socks, but they also have a stretchy spot at the ankle. So, yes, they stay on! Hallelujah! This also keeps them from digging in an extra lot at the top, so they're not messing up his circulation.
The brand stamp on the bottom offers a little traction, but it's not exactly what I would call 'having traction.' Of course, most babies of my son's age don't actually need it, but I feel like that last little bit would take these socks over the top.
Bonus - they're not cheap and falling apart, and they've got a nice knit to them. They're light. They're airy. They're great summer socks. They fit easily into soft shoes. Don't buy these as heavy winter socks. Heading into summer, though, I'm quite certain we'll be getting plenty of use out of these.
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Reviewed in the United States on April 7, 2017
★★★★★ 5
Excellent Socks! From Birth to 4 years old. The Best Brand out there!
I love the Robeez Brand socks! They are the only ones that would stay on our boy when he was a baby (he'd kick off all the other brands). So at 4 months I found Robeez brand and have never looked back. My son is now 3 so I just ordered him the 2-4 size...which sadly is the biggest size they make. They are a bit too big for him now...but he will grow into them. I will be very sad when he can't fit into Robeez socks any longer. I highly recommend these socks! They wear great, wash great, and keep the kiddos secure with the no-slip writing on bottom.
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Reviewed in the United States on April 6, 2017