SKU: 44788100208

Who's Got Your Back?: An Entrepreneurial Odyssey in Business Growth and Life Fulfillment

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Description

Who's Got Your Back?: An Entrepreneurial Odyssey in Business Growth and Life FulfillmentTaking a small business and making it larger can pose formidable challenges. The entrepreneurs dream is to create a product or service so highly desired that customers will form lines at their door, eager to hand them money. The entrepreneurs nightmare is the same except that there is no one to answer the door, provide the service, deliver the product, or take the money. In short, growth can be hard and even success can kill you. My friends at

Taking a small business and making it larger can pose formidable challenges. The entrepreneur’s dream is to create a product or service so highly desired that customers will form lines at their door, eager to hand them money. The entrepreneur’s nightmare is the same...except that there is no one to answer the door, provide the service, deliver the product, or take the money. In short, growth can be hard and even success can kill you.

My friends at Vistage, by most measures, the largest educational institution for small and mid-cap CEOs in the world, describe this inherently risky but highly rewarding journey to reach the top of Entrepreneur Mountain as “a life of climb.” The need to make a small business larger is instinctual, even as the very real dangers in making that ascent are predictable. Like scaling a mountain, there are inevitable challenges, losses, and victories along the upward trail.

This business fable is written for those who elect to take this journey, despite the dangers, and to the many more who support it. Who’s Got Your Back? describes the best way I’ve witnessed to climb – with a trusted guide who’s made ascents before, a peer group of noncompeting fellow leaders to question your answers, and some carefully curated experts on topics climbers don’t always know in advance they need to learn from. In short, this business fable is my “love letter to Vistage” and its contemporaries who have successfully shepherded this climb for decades and stand ready to help you be safe and successful on yours.


About the Author

Garold L. Markle is an award winning speaker, author, management consultant and executive coach who has been helping leaders of small and mid-sized companies ‘speed the pace of significant change’ for more than two decades.

His first published work, Catalytic Coaching: The End of the Performance Review, has afforded Gary the opportunity to conduct more than 750 workshops for peer advisory groups throughout the US, Canada and the UK. He was a founding chair of a CEO-level peer advisory group in Atlanta and has also been an active group member.

This is Gary’s first foray in writing fiction and he couldn’t have done it without the able assistance of his daughter, Carissa Cassiel, who helped infuse Gary’s imagined characters with depth and personality. Gary is also supported and sustained by his incredibly patient wife, Gail, two more children and a pair of grandkids. Gary and his clan live a quiet but happy life in the North Georgia Mountains.

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SKU: 44788100208

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JGFL
New York, US
★★★★★ 5
Great sunscreen
Size: 5 Fl Oz (Pack of 1)
I love this sunscreen and I even use it on my face. Good value in a large size container.
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Reviewed in the United States on April 21, 2026
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Catsandcolognes
New York, US
★★★★★ 5
One of the few body sunscreens that doesn't trigger my sensory issues
Size: 5 Fl Oz (Pack of 1)
I have sensory sensitivities, so wearing sunscreen is usually a pretty unpleasant experience for me. I can't stand heavy textures, greasy finishes, or that sticky sunscreen feeling that seems to sit on top of the skin all day. I'm also bothered by mineral and matte sunscreens that dry my skin out. It's very hard to find a sunscreen as genuinely comfortable as this one is. I bought the Coola Sunblock Body Lotion because several reviews mentioned that it actually feels like a regular lotion once applied, but I honestly assumed it still wouldn't work for me. I was genuinely shocked the first time I used this. The texture feels silky and lightweight, absorbs quickly, and leaves my skin feeling soft rather than coated or oily. It really does wear more like a comfortable body lotion than a traditional sunscreen, and I don't notice any residue or oily feel at all, which is amazing. I also love that it's fragrance-free, which makes it even easier for me to tolerate, especially with sensitive skin and sensory issues. Coola Sunblock Body Lotion is one of the very few body sunscreens I've tried that I actually enjoy wearing, and it works perfectly. I am very fair and burn easily, but I had no burning or redness on my first outside day of the summer while wearing this. It's sunscreen that works and that I can actually wear with zero discomfort. Amazing.
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Reviewed in the United States on May 27, 2026
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Deborah Felton
Los Angeles, US
★★★★★ 5
Love the quality!
Size: 5 Fl Oz (Pack of 1)
Im 63, with fair and sensitive skin. I love this high strength sunscreen that isn't greasy and doesn't have added ingredients and perfumes that bother me and make me break out.
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Reviewed in the United States on February 7, 2026
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L. Appa
Chelsea, US
★★★★★ 5
Expensive, but worth it
Size: 5 Fl Oz (Pack of 1)
What's the best sunscreen? The sunscreen you'll use consistently. I like Coola because it feels like moisturizer, not sticky gross sunscreen. It's pricey, but I think you get what you pay for with Coola.
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Reviewed in the United States on August 30, 2025
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VV
Grantham, US
★★★★★ 4
Great sunscreen, but too pricey!
Size: 5 Fl Oz (Pack of 1)
I love COOLA products. They are a good substitute for my favorite sunscreens by Bare Republic - which was discontinued. Unfortunately COOLA products are very pricey. For that reason, I must use other brands where it makes sense. Trader Joe's spray sunscreen works very well and is $5.99. Coppertone Water Babies works for water sports. I'm saving my $28 COOLA lotion sunscreen for when I need a non greasy odor-free sunscreen, for example when I spend time in the sun followed by lunch out or shopping.
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Reviewed in the United States on October 10, 2025

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