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Description
Myths of Marketing: Banish the Misconceptions and Become a Great MarketerIt's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?
The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.Binding Type: Hardcover
Publisher: Kogan Page
Published: 01/28/2020
ISBN: 9780749498481
Pages: 240
Weight: 1.09lbs
Size: 9.21h x 6.14w x 0.75d
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Product Reviews
★★★★★ 5
Bright, cheap, worth it!
Color: 12D White Flood Beam (ZD000672), Color: 12D White Flood Beam (ZD000672)
I use these as ditch lights and im impressed. Mainly by the brightness and the color of the light which is like super white. These have saved me from colliding with deer at night multiple times now. They came with the wire harness which was great. The harness was a little long for the vehicle they are on but thats fine. I just tuck the extra into a crevice on either side of the fenders and perfect. The switch has been a point of annoyance with me for a while now though. The adheasive is not very sticky. Even on a thoroughly cleaned surface, it still sometimes falls off. I have since fixed the issue with a new strip of 3m adheasive. Oh also, I got these when they were on sale for around 65 dollars. Which I now see as an absolute bargain. They've lasted me so far a year. Not of daily use but still. Cool lights. Would buy again. Photo is with low beams on and these pods.
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Reviewed in the United States on November 20, 2025
★★★★★ 5
Tundra pod lights for off roading.
Color: Amber Flood Beam (ZD000711)
It comes pre wired so it’s pretty easy to install and the lights are very bright , almost looks like daytime when I’m running them in the lake trails, and my LED headlights are very bright but these don’t fall behind, worth every penny.
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Reviewed in the United States on March 22, 2026
★★★★★ 5
Great fog lamps boys and girls!
Color: Amber Spot Offroad Lights
Put these on my 2012 f150 market place light bar bumper and truck looks awesome and the lamps are like high beams by themselves. I can’t compliment these amber light pods enough. Intense strength. Unsurpassed brightness peeps. I bought some headlights for my 74 bronco too, can’t wait to install. Installing these pods are super easy too.
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Reviewed in the United States on December 23, 2025
★★★★★ 4
Good product
Color: Amber Spot Beam (ZD000706)
Work great in fog, wish the beam was a little wider but work great
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Reviewed in the United States on February 7, 2026
★★★★★ 5
Some of the brightest yellowish green tent lights I've ever had
Color: Amber Spot Beam (ZD000706)
I put these on my 2022 Subaru outback the bottom middle section of the bumper in the front spread apart about 2 ft they are very bright they illuminate any reflective surface for at least a mile and a half to 2 mi on the interstate people just move right out of the way when you're behind them because they are so bright five stars very easy to install a top shelf
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Reviewed in the United States on March 8, 2026