SKU: 45253658450

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

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Description

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeWhat do Coca Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.

Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.

Binding Type: Paperback
Publisher: Kogan Page
Published: 06/15/2011
ISBN: 9780749462994
Pages: 242
Weight: 0.71lbs
Size: 8.49h x 5.48w x 0.54d

Review Citations: Choice 12/01/2011
Reference and Research Bk News 08/01/2011 pg. 38
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SKU: 45253658450

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Battle Creek, US
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comfy blanket
love this blanket! it’s so comfy and cozy, and covers my whole body. i’ve washed it three times and it’s still soft and cozy!
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Reviewed in the United States on August 19, 2024
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Lowell, US
★★★★★ 5
Perfect for travel
Bought this to have for naps on a long road trip. It’s the perfect weight and so soft.
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Ericka
Bozeman, US
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So soft
My favorite blanket to date! Super soft and nice and big
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Mia
Draper, US
★★★★★ 3
Decent blanket but thin
I love a good throw. This one is visually very appealing, easy to wash, and soft. While I’d love to rate it higher, honestly it just feels too thin to really provide any warmth. It feels more like a blanket for pets than for people. It’s pretty and my kitties will really enjoy it, but it just feels okay at best for me as a cold-running person.
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Mike
Belleville, US
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Super soft
Nice throw. Keeps you warm and washes well.
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Reviewed in the United States on March 31, 2026

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