SKU: 4909838436

Service Innovation: How to Go from Customer Needs to Breakthrough Services

Sale price$34.43 Regular price$38.25
Save 10%

Pay in installments of $9.56 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 18 - Jul 23

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Service Innovation: How to Go from Customer Needs to Breakthrough ServicesAdvance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK " Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example rich, readable, practical, and innovative discussion of service innovation." Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to

Advance praise for Service Innovation:

"To the CEOs of all service companies I deal with: READ THIS BOOK " -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation

"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic

"Provides the robust framework to design services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation

"The tools and guidance in this book will inspire companies, small and large, to create effective and innovative services that are desperately needed." -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, and coauthor of Services Marketing: Integrating Customer Focus Across the Firm

"Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation." -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics

"Filled with rich examples of how firms can innovate service through helping customers get jobs done." -- Stephen W. Brown, Ph.D., W. P. Carey School of Business, Arizona State University

"Any leader intent on providing distinctive value to customers must read Service Innovation." -- Michael Reynolds, staff vice president, Commercial Marketing, WellPoint, Inc.

If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice.

In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done.

Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in Service Innovation, Bettencourt gives a master's class on the art and science of creating breakthrough service products.

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.

Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes.

Among the numerous key ideas and practices are:

  • Insight on understanding the different types of clients you serve--and how your products deliver value to them
  • Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products
  • Practical guidance on staying focused on the "fuzzy front end" of service innovation
  • The fundamental elements of a winning service strategy

Finding new ways to help people solve problems and get things done is why there are goods and services in the first place. And in Service Innovation, Lance Bettencourt fills a vital need by delivering the essential guide that can put your business on the latest frontier of value creation.

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 06/18/2010
ISBN: 9780071713009
Pages: 255
Weight: 1.20lbs
Size: 9.24h x 6.22w x 1.03d

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 4909838436

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 25 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
T
Verified Purchase
TB
Natrona Heights, US
★★★★★ 4
My dog’s favorite soft toy!
Style: Plush Surprise Color, Size: 12", Style: Plush Surprise Color, Size: 12"
My dog loves these toys! We will get a replacement for him every couple months or so because these are his favorite. The squeaker is his arch nemesis and it’s always his main priority to get that first. The material is very soft so he likes to lightly chew on it when he gets anxious or excited, only negative is that it does tear easy but there’s not a lot of stuffing so it’s not a big mess to clean. Definitely recommend to puppies and dogs that don’t annihilated their toys.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 26, 2026
D
Verified Purchase
D.G.
Natrona Heights, US
★★★★★ 5
Puppy and price approved!
Style: Latex Surpise Color, Size: 6"
Great cheap little dog toys! Our 11 month large breed 90lb puppy loves to toss these around and squeak them between his teeth.. they eventually break down but that’s okay, at the low price of a couple to a few dollars each they make it affordable. They put some stuffing inside so it makes it slippery when our pup is nibbling on it. Funny enough these last longer than much more expensive toys that claim more durability! In 8 months we’ve gone through 2. That’s pretty good! Not chew resistant, but the latex offers a texture and squeak that I find makes our puppy go easier on them. Cute and easily packable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 2, 2026
J
Verified Purchase
J. G.
Cuba, US
★★★★★ 3
Lab tested. Lab approved.
Style: Plush Surprise Color, Size: 24"
My two Labradors make quick work of these. They love them. But Not very durable. Stuffing everywhere.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
M
Verified Purchase
M. G. Dolan
Grantham, US
★★★★★ 5
Our dog loves them
Style: Latex Surpise Color, Size: 6"
Not for every type of dog, but our dog LOVES these things. Try one and see how it goes. They are cheap, so no great loss if your dog doesn't like it, But if it does, you'll have a great time with them. Best $3 I could spend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 20, 2026
D
Verified Purchase
David M.
Lowell, US
★★★★★ 4
Tie a Knot in it if it rips
Style: Plush Surprise Color, Size: 6", Style: Plush Surprise Color, Size: 6"
My puppy split the middle belly seam in about 5 minutes of spirited play with the white foam and squeak assembly scattered about, but he loves these loofa toys - goes nuts for them. Went through a couple of the little $3 ones so I tried this big one which he ripped apart. But I tied a knot in the middle of it over the ripped part and guess what, it's better than before. He loves the whipping the big knot around. The part where it ripped was where they filled it I think but the rest of the stitching is really quite solid. Takes a beating, to a point. The little ones lasted a reasonable time before they were totally played.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 15, 2026

recommand products