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Description
Getting to Vito the Very Important Top Officer: 10 Steps to Vito's OfficeThe author of the bestseller Selling to VITO returns with a 10 step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to do" list Anthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important Top Officer and taught them the precise steps of how to sell to the person with the ultimate veto power. Now, Parinello returns with Getting to VITO, a one of a kind sales resource
The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to-do" listAnthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important Top Officer-and taught them the precise steps of how to sell to the person with the ultimate veto power. Now, Parinello returns with Getting to VITO, a one-of-a-kind sales resource that offers proven, best-practices advice on how-to get into VITO's head, get into their budgets, and get on their team as a "trusted advisor."
Based on Parinello's own extensive sales experience-as well as the experiences of the more than one million salespeople who've studied his VITO process-Getting to VITO shows salespeople how to:
* Find and pre-qualify the real VITO
* Establish real value in VITO's eyes
* Cut to the chase with seven different correspondence modalities
* Disarm every first-call objection a salesperson may encounter
* Deliver the show-stopper "elevator" pitch for every industry
* One-on-one coaching from Parinello's own professional coach
Anthony Parinello (San Diego, CA) is the country's foremost expert on selling to top officers. His bestselling book and audiotape program Selling to VITO (The Very Important Top Officer) has sold more than 500,000 copies. Parinello's Secrets of VITO: Think and Sell Like a CEO was a Wall Street Journal bestseller and his most recent book Getting the Second Appointment has been accepted by his following as the new sales process of "choice."
Binding Type: Paperback
Publisher: Wiley
Published: 01/01/2005
ISBN: 9780471675198
Pages: 258
Weight: 0.71lbs
Size: 9.06h x 6.02w x 0.73d
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Very nice quality and appearance
Color: Beige
They were surprisingly stout and went together well. We had to return them because when we took them to where they would be used, they were too big to work in that location. Dang. But if we needed them in the future, I wouldn't hesitate to purchase them.
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Reviewed in the United States on October 31, 2025
★★★★★ 3
Poor quality
Color: Grey
Temporary fix, poor quality, get what you pay for.
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Reviewed in the United States on November 22, 2025
★★★★★ 5
Good Multi-use Panels
Color: Grey
These panels were easy to assemble and stand sturdy. i will use them to block the sun when I am outside doing yard work in the heat. I'm sure I will find other uses for them too.
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Reviewed in the United States on November 14, 2025
★★★★★ 1
We threw it away
Color: Grey
This thing cannot stand on its own, the side bars bend since it is not sturdy enough to handle the material screens. After assembly, I was so mad at it, the pleasure of crushing it was better than returning it. I tryed to think of other ways to use it, but could not… i kept the screens, they are the strongest part of this thing. Very disappointing
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Reviewed in the United States on August 31, 2024
★★★★★ 3
Works well
Color: Beige
Does the trick for privacy and some noise blockage. This takes two people to put together. The construction make it easy to assemble, but makes it just as easy to come apart on its own.
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Reviewed in the United States on July 27, 2025