SKU: 51499917391

If Youre In A Dogfight Become A Cat

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If Youre In A Dogfight Become A CatBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

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SKU: 51499917391

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4.0 ★★★★★
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Yvonne
Charlottesville, US
★★★★★ 5
Great purchase
Size: One Size, Color: Black Slimfold
Great look. Soft not stiff, great quality. Definitely a great purchase
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Reviewed in the United States on May 4, 2026
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TB
Louisville, US
★★★★★ 5
Nice CK Wallet!
Size: One Size, Color: Black Slimfold, Size: One Size, Color: Black Slimfold
Next-day shipping is fantastic! The wallet is a soft, comfortable, and perfectly sized wallet that fits snugly in my pant pocket. It can hold up to nine cards and an ID, along with two cash compartments. The wallet functions seamlessly without any issues.
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Reviewed in the United States on January 16, 2026
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Austin Pleskovitch
Fort Morgan, US
★★★★★ 4
Wallet
Pretty nice wallet, good quality and little small if you have a lot of cards or cash, unfortunately there isn’t a I’d holder where it flips down so you have to dig it out of your pocket.
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Reviewed in the United States on January 7, 2026
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Sarah Valenzuela
Draper, US
★★★★★ 5
Quality wallet
Size: One Size, Color: Black Passcase
Has stood the test of time and still works wonderfully for my husband he is very hard on his wallets and it still looks brand new over a year later standard sized wallet but has a nice sturdy feel
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Reviewed in the United States on March 31, 2026
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Robert Sweeney
Boise, US
★★★★★ 5
Good quality
Size: One Size, Color: Brown River Print
Well made. Good price.
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Reviewed in the United States on April 16, 2026

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