SKU: 54299787627

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentTHE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all in one guide combines the collective insights of top digital marketers, consultants, and academics each one an expert in his or her field.

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics--each one an expert in his or her field.

With the proven techniques of Strategic Digital Marketing, you'll be able to:

  • Plan, strategize, and implement a complete marketing campaign that best suits you and your company.
  • Use social media like Facebook and Twitter to not only engage your target audience, but get real results.
  • Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more.
  • Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI).
  • Reshape your management framework and redesign your company for digital-era growth, functionality, and success.

These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You'll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You'll read first-hand accounts of social media in action--and follow real-world case studies of the hottest companies trending today. You'll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.

Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 10/09/2013
ISBN: 9780071819503
Pages: 368
Weight: 1.35lbs
Size: 9.27h x 6.35w x 1.25d
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SKU: 54299787627

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Auris K.
Grantham, US
★★★★★ 1
Not very puffy puffy jacket
Size: XX-Large, Color: Denim Blue
At xxl the shoulders fit well and perhaps the first jacket where the sleeves came down to my wrists and not halfway to my elbows if I reached forward. Love the zipper. The zipper pull is at my right hand side. It is where i would use my right hand to engage and pull it closed. The zipper glides smoothly. The hood is voluminous. There is no string available to control the fit of the hood. As it us the hood is much too large. It makes the jacket look cheap and unfinished. The jacket would be immeasura bly better if the was a bit more fill in the body and a string pull in the face of the hood to bring the fit closer.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 11, 2025
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Johnny M
Cuba, US
★★★★★ 5
It's thin but it's good for cooler mornings and windy days
This jacket is not super thick or sherpa/fleece lined. But it's great for cooler temperatures, windy days, or staying warm while out on a boat. It's lightweight, cuts the wind and is great for layering. Folding it into the bag makes it ideal for travel and camping
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Reviewed in the United States on January 9, 2026
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D Rie
New York, US
★★★★★ 3
Okay for the price
Size: XX-Large, Color: Denim Blue
The product was light and compact for packing for an Alaska cruise. It was also sufficiently warm and relatively rain resistant. But on the second day of wearing, the zipper blew out. I was able to fix for a short while, but in the end, I couldn’t use it.
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Reviewed in the United States on September 24, 2025
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huntinghawk
Lake Worth, US
★★★★★ 5
Great deal on a shacket
Color: Khaki, Size: X-Large
The shacket looks like it is depicted in pictures. It is oversized in general since it is intended to be an over garment. The weight of the cotton is heavier than a normal cotton shirt, but not as heavy as a denim jacket. I am 5'8" tall and 175 pounds. My sport coat chest measurement is 44 inches. I ordered XL so it would be large enough to cover a T shirt and shoulder holster for S&W Shield to CCW. I washed in cold and hung dried, and it still feels a little too large. I will try to wash and machine dry and see if the fit improved. The shacket looks to be worn with sleeves extended. I tried rolling up the sleeves and was only able to get two rolls. A third roll was not possible because it wouldn't fit around my forearms even though I'm not muscular. Those wanting to roll up their sleeves may need to alter the shacket. I was pleasantly surprised that the shacket did not have a chemical smell, which makes sense because it is 100% cotton. It instead smelled like cotton. After the first wash I didn't notice any imperfections. The buttons don't seem to be unraveling, and the other stitching looks to be holding. The shacket comes with one extra button. Overall, it looks like a nice shacket. Because it comes from China, I was expecting a stinky, plastic shirt notwithstanding the advertising. But no, it looks like it's all cotton, all quite clean and healthy. For the price, it looks like a great deal. Note that they can't fit all body types. If you're muscular with large arms and shoulders, I would expect the usual difficulty in finding a fit.
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Reviewed in the United States on August 20, 2025
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brian
Port Orchard, US
★★★★★ 4
Good quality, runs small through middle
Color: Nave Blue, Size: 3X-Large
Good looking shirt and much thicker and sturdier than I expected. Run small in gut though. I'm a 3X in everything but had to get 4X in this.
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Reviewed in the United States on January 24, 2026

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