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Description
Revenue Management: Hard-Core Tactics for Market DominationFrom the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash and burn methods
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Binding Type: Paperback
Publisher: Currency
Published: 12/29/1997
ISBN: 9780767900331
Pages: 288
Weight: 0.60lbs
Size: 8.34h x 5.50w x 0.80d
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Fits in a standard tape dispenser
Number of Items: 12
First of all, I like the width of this tape when I don't need the full width of standard 20mm. It's great for delicate projects and minimizing taping over two-sided sublimations like keychains. There's just enough adhesion and it comes off cleanly so it does the job. If you don't need the full width of 20mm, this is a great value.
For those looking for a compatible dispenser, these rolls fit into a standard weighted Scotch tape base like the C-38. There will be room around the core because these rolls have a larger diameter, and room on either side because the rolls are thinner than standard Scotch tape, but once you pull the tape onto the blade, the roll remains taut and it's easy to remove pieces of your desired length with one hand.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
Keeps product in place
Number of Items: 6
Love this product. Keeps my iron on sheets in place and never stick to the product and never leaves a residue in product either.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
really good value
Number of Items: 6
The heat resistant tape is very sticky and durable. It doesn’t leave a residue on the product that i am using it on. There is no smell. Good value and quality
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Reviewed in the United States on March 22, 2026
★★★★★ 5
Perfect for heatpresses
Number of Items: 6
Game changer when making sublimation mugs or pressing shirts. Will always keep this in hand
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Reviewed in the United States on May 30, 2026
★★★★★ 4
Tape small
Number of Items: 6
The tape rollers are much smaller than expected 2 in circles with little tape. WTf moment
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Reviewed in the United States on May 2, 2026