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Description
Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Binding Type: Paperback
Publisher: Kogan Page
Published: 10/28/2015
ISBN: 9780749475093
Pages: 232
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
Review Citations: Foreword 12/07/2015
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Color: Walnut, Size: 2 Pack
Great color, hardwear was easy to install, quality great, very stable, all in great fit great size and love the look
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Reviewed in the United States on March 27, 2026
★★★★★ 5
Good product at a reasonable price.
Color: Grey, Size: 2 Pack
The shelves were easy to install, are sturdy and look good.
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Reviewed in the United States on April 14, 2026
★★★★★ 5
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Color: Black, Size: 2 Pack
Love these shelves! Easy to put up, stylish, well made and mounting hardware feels secure. Love the fine details of the included screws and anchors and small tabs to cover screws underneath.
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Reviewed in the United States on May 27, 2026
★★★★★ 4
Stylish and affordable!
Color: Grey, Size: 4 Pack, Color: Grey, Size: 4 Pack
These shelves are rey stylish, light and durable! The set came with everything needed to install. The color is just as described. Price is steal and these shelves can definitely be used anywhere throughout the house. I did give it only 4 stars because as you can see in the photos, the underneath was not completely finished. Decided to keep because the price was unbeatable.
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Reviewed in the United States on April 5, 2026
★★★★★ 5
Great shelves
Color: Mahogany, Size: 2 Pack
Love these! Easy install and they look great. Very sturdy.
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Reviewed in the United States on May 14, 2026