SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

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Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

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SKU: 62840530068

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Elizabeth
Lowell, US
★★★★★ 5
Good quality and definitely worth it for energetic dogs.
Color: Orange
The automatic moving and rolling action really grabs my dog’s attention, and the rope adds extra fun for chasing and playing. It helps reduce boredom and keeps my dog mentally stimulated, especially when indoors. The motion activation works well, and it’s a fun and engaging toy overall.
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Reviewed in the United States on May 3, 2026
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pgm
Fort Morgan, US
★★★★★ 5
Best Dog (Puppy) Toy I've Found
Color: Orange
This is a fun toy for me as well as my puppies! When it arrived I opened it right away. I was anxious to get my Pup's playing with something that wouldn't require me to play with them. I put it down and it was charged and ready to go. I had no idea what to expect. All three of my Pups were interested in it. (Which is unusual because two of them are Shih Tzu's and don't pay a lot of attention to most toys.) It's safe and really cute to watch. My youngest pup had been playing all day and was tired when I finally took a photo. I can't tell if the video uploaded correctly but if it did you can see how much fun it was. It is very durable and can actually turn itself over and go across the floor. It charges fast and will last a day and a half or two depending how much it's been used. It does go to sleep if no one is playing with it. They furnish you with an extra top and a fresh "rope." I really appreciate how much customer service is done with this item. I will watch for more of their items to purchase.
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Reviewed in the United States on January 27, 2026
L
Verified Purchase
Lisa
Boise, US
★★★★★ 5
Buy 2 at a time for a fun experience
Color: Orange, Color: Orange
What’s better than 1 toy? Answer: 2 toys! I love using two at a time. More stimulation and fun! We use these to get all the energy out before nap time. They keep him occupied and running in two different directions. The rope part of the toy is the perfect size for him to grab onto. It came with a replacement for a wheel and rope and haven’t had to replace it yet. Toy has held up with daily play and still works perfectly.
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Reviewed in the United States on June 11, 2026
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Douglas J
New York, US
★★★★★ 5
How many dog toys have you bought that just laid on the floor unused?
Color: Orange
New husky has more energy than an entire pre-school - even being walked more than three miles a day wasn’t sufficient to drain her excess energy. I threw the dice on this - and it’s AWESOME. Comes with an extra rope and an extra side piece. Rechargeable with a USB-C cable. When you turn it on, the blue LEDs flash, the entire device buzzes, bounces, and races back and forth across the floor. After a couple of days of uncertainty, my new husky LOVES this. She chases it around, grabs it by the attached rope and carries it from room to room. After a short bit of activity, the toy goes into ‘sleep’ mode, until either the dog touches it again or a timer has elapsed, and then it fires up and starts buzzing and racing around the floor again. From a full charge, the toy will keep your dog entertained all day. Bright orange color makes it much easier to find when it’s rolled behind the toilet (as it did this afternoon). Sturdy. Highly resistant to chew damage. If this one wears out or breaks, I’ll absolutely get another one.
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Reviewed in the United States on April 20, 2026
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Verified Purchase
Grant
Omaha, US
★★★★★ 4
Puppy interactive toy
Color: Orange, Color: Orange
It’s a great toy as it keeps my 5 month old puppy very entertained! It is pretty hardy and made of good material as she tries to throw it around and chew it. She does swing it around and the hard part will hit her. She doesn’t seem bothered by it tho lol good size and minimum noise When I first introduced her to it she was a little scared but now she gets excited to play with it once it finishes charging.
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Reviewed in the United States on May 2, 2026

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