SKU: 63590167352

The So What Strategy Revised Edition

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Description

The So What Strategy Revised EditionSo What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say? Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But

So What?
Where's this going?
Why do I need to know this?

These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?

Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?

In the revised edition of this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.

You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book:

1. Understand why mastering storylining is worth the investment.

2. Learn how to use a storyline to identify and harness the 'So what'.

3. Master the seven classic storyline patterns.

4. Use storylines to shape the communication you share.

5. Introduce storylining in your business.

Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us?



Binding Type: Paperback
Publisher: Michael Hanrahan Publishing
Published: 02/15/2019
ISBN: 9780648402565
Pages: 144
Weight: 0.47lbs
Size: 9.21h x 6.14w x 0.31d
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SKU: 63590167352

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Brian D.
Whiting, US
★★★★★ 5
They are comfortable!
Size: X-Large, Color: 2 Pack - Navy
I really like them. Pockets are very helpful and the size was right for me eventhough it was suggested a size bigger. Washed both already and noticed no shrinkage. Very comfortable and the length is just above the knees. Great for hanging about, in the gym or even a trip to the store.
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Reviewed in the United States on May 29, 2026
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Furbaby's Mama
Los Angeles, US
★★★★★ 5
BIG GIRLS LOVE 'EM TOO!
Size: 3X-Large, Color: 2 Pack - Black
I am a plus size gal. I was looking for some sleep shorts, but all the ones for us plus size gals were so short I may as well not have been wearing anything. I decided to look in men's shorts, and found these. They are nice and long, and the material is nice and soft. Also, unlike the women's shorts, the pockets in these are nice sized, big enough for my phone and then some. There's a drawstring, but the elastic in these is plenty to keep them up and riding at my waist, where they're supposed to be, without having to tie them. Typically I wear a 2X, but I purchased these in a 3X because I like a little more room in my PJ bottoms, and they fit great. The only thing I don't care for necessarily is that the elastic waistband is just a smidge scratchy, but after wearing them a while I found it didn't bother me. And the price is pretty good for two pairs - much cheaper than women's plus shorts. I liked them enough that I came back and bought 4 more pair!
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Reviewed in the United States on April 2, 2026
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Kahtii
Carnegie, US
★★★★★ 5
Comfortable and stretchy shorts with pockets!
Size: XX-Large, Color: 2 Pack - Black, Size: XX-Large, Color: 2 Pack - Black
For the most part, I've exclusively worn pants/jeans/slacks since my teens, I'm pretty sure that I've worn a skirt or dress on only 2 occasions in my life, and the skirt part was ankle - floor length those 2 times... Just to paint a picture for anyone reading my review knows how serious I am about hiding my almost reflectively white legs. At least up until I moved from the West Coast all the way to Oklahoma. Not only did I realize that I've taken California/PNW weather for granted all these years, but I quickly learned that I would now be wearing shorts every chance I get in this heat. These shorts aren't made with a heavy type of fabric, they are stretchy and lightweight, and they even have pockets! My wardrobe color pallet is mostly just black or slightly different shades of black, so of course I got these shorts in black. Plus Fruit of the Loom has been a known name brand for as long as I can remember. These are a great value for the money, great quality so far, and the waist is easy/self-explanatory to adjust. I would like to point out that the tie string in the waist somehow got tangled with a stray string or tie string attached to something else in the same load of laundry I put the shorts in. I ended up having to cut off the part that was frayed from getting tangled, so I suggest that the tie around the waist of theses shorts should be knotted/tied together to hopefully avoid the tie string from fraying in the wash or something.
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Reviewed in the United States on August 22, 2025
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cora l starling
Alexandria, US
★★★★★ 5
Best comfy clothes shorts !
Size: 4X-Large, Color: 2 Pack - Black
I needed some comfy shorts to wear around the house ! These are perfect!! Draw string waist band , legs are roomy perfect for yard work also!
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Reviewed in the United States on May 29, 2026
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Stephen Graham
Houston, US
★★★★★ 3
You get what you pay for
Size: 3X-Large, Color: 2 Pack - Black
These are certainly comfortable, and the material itself is decent. However, the material is thin and therefore prone to puncture if you are not careful. The biggest issue is the drawstrings are very poorly sewn in, and have broken out on every pair I have purchased. Instead of being a solid loop that ties in the front, the ends are sewn in the back. The fit is true to the size listed, as long as you are okay relying exclusively on the elastic waistband. They are somewhat acceptable for the price.
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Reviewed in the United States on April 17, 2026

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