SKU: 68522557236

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior. We

"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Binding Type: Paperback
Publisher: Penguin Books
Published: 03/06/2018
ISBN: 9780735222847
Pages: 368
Weight: 0.70lbs
Size: 8.20h x 5.50w x 0.90d
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SKU: 68522557236

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Dina Nezareab
Grantham, US
★★★★★ 1
Not recommended
Scent: Earthy, Nutty, Refreshing, Size: 4.06 Fl Oz (Pack of 1)
Not the batana oil you should be buying. No this isn’t the one. Definitely don’t recommend it. It has no that coffee smell of the real batana oil and has extra chemical ingredients and makes it runny almost like a liquid oil. I made a mistake buying it.
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Reviewed in the United States on May 4, 2026
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Joann Hornsby
Chelsea, US
★★★★★ 3
watery
Scent: Earthy, Nutty, Refreshing, Size: 4.06 Fl Oz (Pack of 1)
The oil is watery.Easily wasted.
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Reviewed in the United States on April 28, 2026
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H. M.
Port Orchard, US
★★★★★ 5
Batana Oil for hair growth
Scent: Earthy, Nutty, Refreshing, Size: 4.06 Fl Oz (Pack of 1)
Great oil!! I have not used it yet!
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Reviewed in the United States on May 1, 2026
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Ramlo Iman
Waukegan, US
★★★★★ 5
Has no oily scent.
Scent: Earthy, Nutty, Refreshing, Size: 4.06 Fl Oz (Pack of 1)
Just started using it. Smells like oil not over powering. The quality is rich and it’s not runny oily. For the size of it’ll last couple months. Worth the price.
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Reviewed in the United States on February 27, 2026
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elizabeth sigler
Pawtucket, US
★★★★★ 5
These are a absolutely excellent pair of gloves and I am very impressed with ...
Pattern Name: 8 Exfoliating Gloves, Pattern Name: 8 Exfoliating Gloves
These are a absolutely excellent pair of gloves and I am very impressed with them. They are a great price for the quantity and quality of the gloves. I have used exfoliating gloves before but they were extremely cheap and of poor quality coming from China and I was never very impressed. These gloves are of another caliber entirely. They feel nice to the touch, aren't scratchy or irritating to be worn on your hand while your exfoliating with them. Some other gloves or exfoliating stones are abrasive and when you are done they leave your skin raw and irritated but these ones did not do that, they gently rubbed dead skin off and I could actually see it coming off in tiny little peices and when I was done my skin was so soft and clean afterwards and I have never had any exfoliating product do that before. I bought some sun laboratiories exfoliating body gel once before and I used it with these gloves and it worked fantastically as well.
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Reviewed in the United States on January 25, 2018

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