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Description
Break the Internet - SoftcoverTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider
- Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?
- Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.
- Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Published: Jan 2022
Pages: 288
Size (cm): 23.4x15.5x3.3
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4.6 ★★★★★
Based on 17 reviews
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Product Reviews
★★★★★ 5
Super fun toy!!
This is such a fun toy! My dog loves running after it. The shape is perfect for a medium sized dog . He isn't into the round balls, but this football shape is easier for him. I love the automatic movement because it don't have to contactly be throwing it.
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Reviewed in the United States on November 4, 2025
★★★★★ 5
Great, durable toy
Color: Blue-Red, Size: Extra Large Size 5 (9")
I’ve had this toy for a while now and my dog absolutely loves it. I frequently bring it to the dog park with us and it’s also loved by other dogs. The ball is pretty durable. My dog is not a big chewer but other dogs that play and chew on it haven’t been able to pierce it yet. The handles are sturdy and also still intact. Overall a little pricey but in my opinion worth it.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
fun for dog
Color: Red-Blue, Size: Medium Size 2 (6")
popped kinda easy but my dog is still having fun with it
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Reviewed in the United States on May 26, 2026
★★★★★ 5
Best ball ever!
Color: Red-Blue, Size: Large Size 3 (8"), Color: Red-Blue, Size: Large Size 3 (8")
Oh my goodness. My cane corso (15 mos) LOVES this ball. It’s easy for them to pick up because of all the little handles sewn into the ball. It’s easy to throw as well. The only thing is he likes to chew them off if he gets free time with the ball. The ball itself is very sturdy. highly recommend, and I’ll be ordering more. We play with this every morning and he’s so excited to take it outside.
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Reviewed in the United States on May 26, 2026
★★★★★ 4
Best for a single dog but quality products
Color: Lake Blue, Size: Large Size 3 (8")
Straps didn’t hold up my two herding dogs did a number on it but it is a quality product the ball itself is still in tact
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Reviewed in the United States on January 15, 2026