SKU: 72760066535

Sales Management: Analysis and Decision Making, 11e (eBook)

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Description

Sales Management: Analysis and Decision Making, 11e (eBook)overview: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real life "best practices" of leading sales organizations and sales professionals. Reflecting todays emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data based selling strategies for different customer groups, as well as integrating corporate, business,

overview: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager Updated ethical dilemmas for students to practice ethical decision making Revised ‘Sales Management in Action’ boxes Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.


ISBN: 9781000994384

Edition: 11

Publisher: Routledge

Format: Digital

Ktech Course: MRKT450

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SKU: 72760066535

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Verified Purchase
Lisa Plancich
San Leandro, US
★★★★★ 5
Everyone Can Use A Little Assistance With Manners
Format: Hardcover
"Manners Can Be Fun" covers basics like introductions, please and thank you, being responsible in the home you live in and table manners. It's the illustrations, however, which get the point across and hit the reader over the head. No matter your age, the cute drawings really let one see what others experience when you behave badly. The basics of what's important in life are put into perspective and appreciated all over again. Playing, saying "hello" and so many other topics pertinent to etiquette and consideration are placed on Mr. Leaf's pages in quick, precise prose which encourage action. Munro Leaf's description of The Noisey's, The Pigs, Me First, Whineys, Smash, Rip, Ruin and others assist young and old of what to do around others and what not to do. It's basic, it's short and sweet, it's truly a classic. Like all classics, "Manners Can Be Fun" has not gone out of style. Many thanks to Universe Publishing for placing this wonderful book back on the shelves and into our hands.
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Reviewed in the United States on January 29, 2010
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Texas
Cuba, US
★★★★★ 5
A classic for the kids in your family.
Format: Hardcover
This is a classic book of manners written for youngsters. I had a copy a copy when I was a child, read it to my children, gave it to my grandchildren and purchased this copy for my great grandchildren. Necessary lessons are presented simply with illustrations one won’t forget. The lesson I remember most is this: “Be kind to animals. They have feelings too.” Most highly recommend.
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Reviewed in the United States on August 16, 2022
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Verified Purchase
AF
Lake Worth, US
★★★★★ 5
Great message that the kids listen to
Format: Hardcover
I love the message and my kids (3 and 5) find it credible and engaging, so it's a win all around. I find the illustrations (which are either done by a 5 year old or an adult as talented an artist as I am) painful but I give the text 6 out of 5 stars so when I take a star off for the over-the-top illustrations we're still at 5/5 ;) Kids who have greater access to exclusively modern media with intense graphics may not be able to relate to the material: the graphics are a big hurdle and the text is pretty dated too. I'm sure an updated version would be even more engaging for my kids but what it lacks in exciting, current graphics it makes up for in specificity and clarity for my two.
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Reviewed in the United States on July 11, 2015
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Verified Purchase
Northcoast Neighbor
Lexington, US
★★★★★ 5
Entertaining and helpful lessons
Format: Hardcover
My family loves this book. Used to read it to my daughter as a young girl and now she’s a teen. We still talk about the lessons learned in this book! The characters and illustrations crack me up: Smash, rip and ruin taught us a lot! And the ones without hands and noses! I couldn’t believe how long ago this book was written when we got it- all lessons still applicable today.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 22, 2020
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Mimi & Grandaddy
Houston, US
★★★★★ 4
Fun Way to Teach Manners
Format: Hardcover
This book was one I read to my daughters when they were young and I am now reading it to my grandsons. I plan to read it to my fourth grade class, as well.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 5, 2013

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