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Description
101 Things I Learned(r) in Advertising SchoolProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead ends. One hundred and one
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Binding Type: Hardcover
Publisher: Three Rivers Press (CA)
Published: 04/03/2018
ISBN: 9780451496713
Pages: 216
Weight: 0.95lbs
Size: 5.10h x 7.10w x 1.00d
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Best battery power lights on the market
These light are great, easy to use just pull apart then wrap around the umbrella pole, holds on securely where you want it, provides 3 light setting, bright light. When done with the lights either turn them off or remove the batteries and store them away for the next time. Set of 2 lights. Great buy.
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Reviewed in the United States on July 23, 2019
★★★★★ 3
Good, but use batteries
These work good, very bright lights. But I wish I would have gotten the solar ones. These take batteries and I don't want to keep buying batteries.
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Reviewed in the United States on August 7, 2025
★★★★★ 5
Very bright
These lights are very useful when we’re eating on our deck.. it’s very bright with 3 different settings
I do recommend
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Reviewed in the United States on July 26, 2024
★★★★★ 5
A lovely gentle cleanser - good for rosacea-prone skin
I have also purchased the Thayer's Milky toner and really liked it.
I normally use oil-based cleansers, like Beauty of Joseon ginseng oil cleanser (which I still do love), and Cosrx makes a snail mucin cleanser that I use for cleansing off makeup or sunscreen and it's very nice. But for my daily regular wash, particularly in the morning, I like a very gentle easy-to-wash-off cleanser that hydrates and soothes.
This Thayer's has no perfumes/fragrances! Good for rosacea-prone skin. Hydrates and soothes very well.
It didn't strip my skin, wasn't oily at all (though good oil-based cleansers do feel oily they don't stay oily), and felt wonderful as I cleansed my skin - also washed away very easily and quickly; I do about 14 or so splashes of water to be sure all is removed then use a washable reusable toner pad with toner to remove any lingering residue.
It doesn't make my skin feel tight or dry. It is gentle. It doesn't lather up, which I like since I don't use lathering products or soaps on my face. No burning, itching, redness, or any irritation at all.
I normally use K-Beauty but Thayer's is one brand I will use that's not in the K-Beauty products category. It really is a lovely cleanser.
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Reviewed in the United States on February 7, 2026
★★★★★ 5
Gentle, Hydrating Cleanser That Doesn’t Strip My Skin
I’ve been really enjoying this cleanser so far. The formula feels lightweight, creamy, and hydrating without leaving behind any heavy residue. I especially love that it’s fragrance free and sulfate free because it feels very gentle on my skin and doesn’t leave my face feeling stripped, tight, or dry after washing.
The ingredients are a huge plus for me, especially the snow mushroom and hyaluronic acid. My skin feels soft, balanced, and hydrated after every use. I’ve also noticed my skin looking healthier overall since adding this into my routine.
Another feature I appreciate is the locking pump, which makes it convenient for travel or storing without worrying about leaks. Overall, this feels like a high-quality everyday cleanser and I’ll definitely continue using it.
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Reviewed in the United States on May 26, 2026