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Description
The Sales Advantage: How to Get It, Keep It, and Sell More Than EverNow, for the first time ever, the time tested, proven techniques perfected by the world famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form. The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:- How to find prospects from both existing and new accounts
- The importance of doing research before approaching potential customers
- How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)
- How to reach the decision makers
- How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.
Binding Type: Paperback
Publisher: Free Press
Published: 03/16/2013
ISBN: 9780743244688
Pages: 304
Weight: 0.90lbs
Size: 8.90h x 5.90w x 0.80d
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Good solid backpack
Color: Latte Beige, Color: Latte Beige
I’m really happy with this backpack. It fits my Lenovo Legion 5 16'' perfectly with just a little room to spare, but not so much that the laptop shifts around. The material feels sturdy and durable, and the waterproof design gives me peace of mind when I’m out and about.
The travel strap on the back is a huge plus for me—it makes traveling so much more comfortable. There’s also plenty of space for my things, and I can easily use it as a weekend bag for 1–2 days without it feeling bulky.
The price is not bad, for the quality you receiving is honestly really good. If you’re looking for a reliable, well‑made backpack with lots of room, this one is a great choice.
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Reviewed in the United States on February 20, 2026
★★★★★ 4
A really nice one!
Color: Latte Beige
This was so close to perfect for me! Love the fabric, the structure and the setup. I just didn't love the really thick padded laptop pocket. It made the bag bulky than necessary and I don't usually carry a laptop.
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Reviewed in the United States on April 10, 2026
★★★★★ 5
Perfect size for laptop backpack!
Color: Champagne-upgrade, Size: 14 Inch, Color: Champagne-upgrade, Size: 14 Inch
Professional and stylish
Perfect for my 12.5” laptop! I choose the one with 14inch and is perfect size, not small not big
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Reviewed in the United States on February 7, 2026
★★★★★ 5
Professional, functional, and cute!
Color: Pinkish Grey, Size: 14-Inch
I needed a backpack that looked professional and that wasn't massive. This fits my 15 inch laptop with room to spare. The back zipper portion is padded for extra laptop protection. I was surprised by the quality. It's my go-to bag for transporting my work stuff to and from the office.
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Reviewed in the United States on June 9, 2025
★★★★★ 5
Great buy
Color: Pinkish Grey, Size: 14-Inch
Great backpack for computer. I like that I can transport my computer and other homework supplies in a small, fashionable backpack
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Reviewed in the United States on May 28, 2026