SKU: 74747396807

Customer Relationship Management

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Description

Customer Relationship ManagementCustomer Relationship Management (CRM) emerged in the early 1990s as a technical, systems focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability. Academic interest further amplified this shift in the early 2000s,

Customer Relationship Management (CRM) emerged in the early 1990s as a technical, systems-focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability.Academic interest further amplified this shift in the early 2000s, solidifying CRM's standing as a universal business topic. The advent of online shopping profoundly re-engineered CRM, firmly centering the customer at the core of business operations. Despite this widespread recognition of its strategic importance and the emphasis on customer-centricity, the current reality for the vast majority of businesses is that CRM has not been fully adopted as a guiding business philosophy and a fully integrated operating model. Its potential has not been entirely grasped, leading to incomplete embrace and suboptimal implementation of robust customer relationship management strategies.The author directly addresses this challenge deconstructing CRM into its fundamental components, explaining the distinct roles and relevance of the 'C' (customer), 'R' (relationship), and 'M' (management) within the framework of customer relationship management. This practical guide is firmly rooted in a strategic framework, aiming to deliver clear, actionable insights and demonstrate how to convert these insights into tangible results. Written in an accessible, jargon-free style and enriched with illustrative case studies, the book provides concrete examples of how effective relationship management operates in practice. It serves as an immediate, practical reference for businesses seeking to develop and implement a comprehensive CRM strategy, fostering stronger customer relationships and driving business growth.

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SKU: 74747396807

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4.1 ★★★★★
Based on 20 reviews
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Dee
Phoenix, US
★★★★★ 5
Fantastic Sweater for the Price!
Size: XX-Large, Color: Charcoal Heather, Size: XX-Large, Color: Charcoal Heather
I'll admit it, I was VERY skeptical about buying an Amazon Basics Sweater. I was sure the sizing or material or something would have to be off as the sweater was very reasonably priced. I was very happily proven wrong. This sweater is great. It's a v-neck, the most flattering fit for me and the v is not so deep as to be indecent, I can wear it easily and comfortably to work without a camisole underneath - even as a rather busty gal. The material is nice and soft. It's not cashmere soft, but it feels much better than a $20 sweater. It also washes pretty well, I've washed my sweater a few times and have had no shrinkage. I don't tend to put sweaters in the dryer, I air dry them - so that probably helps as well. After 2 or 3 washes, there is a slight amount of pilling underneath the arms where the sweater rubs against itself, but not a large or greatly noticeable amount. The sweater is also pretty long. I'm not sure I'd wear it as a tunic (with leggings), but I do wear it with skinny jeans comfortably and don't worry about it riding up in the back. I found it to be true to size. It's meant to fit a little looser and I like that. It's a great comfy sweater and I get a lot of compliments on it. This is a great value for the price - I will definitely try other Amazon Essentials. I own it in three colors (and counting). Update a year later - I just purchased 3 more of these sweaters for the upcoming winter. They are some of my absolute favorites. They are flattering even if you have a bit of tummy and not too heavy. These have withheld multiple washing with minimal beading (or whatever you call it when the little fuzzy balls appear at the high friction points). I have done some shaving on the sweater and I'm pretty fastidious about washing them on gentle and letting them air dry (like I do with most of my sweaters).
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Reviewed in the United States on March 15, 2019
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Jessica
Boise, US
★★★★★ 3
Color not as pictured.
Size: Medium, Color: Dark Green
The color was not the same as picture. I was hoping for a nice jewel tone true green, but it is more of a light green. I still love the fit of it, and the color isnt ideal for me, but it isn't horrible. If I decide I really hate the color, it'll look great on my mom.
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Reviewed in the United States on February 5, 2026
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Verified Purchase
christy
Grantham, US
★★★★★ 5
Great shirt, nice comfortable fit
Size: XX-Large, Color: Charcoal Heather
Really comfortable fit and looks good, nice colors, bought a few different colors after the first one I ordered
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Reviewed in the United States on April 18, 2026
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Alicia
Grantham, US
★★★★★ 5
Great bang for your buck!
Size: Medium, Color: Green
The price point on these Amazon sweaters is fantastic! Great quality, great length for us taller women (I'm 5'8) and they have held up to plenty of washing and drying. Love the variety of colors available. Can easily be dressed up or down. They are a little thin, but not sheer. Perfect for packing on a trip because they take up minimal space. The perfect year around sweater for any season.
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Reviewed in the United States on January 26, 2026
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Verified Purchase
Joseph Garces
Waukegan, US
★★★★★ 5
Thick and soft.
What a steal. Thick, warm, soft and such high quality. This is an amazingly nice sweater.
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Reviewed in the United States on May 23, 2026

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