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Description
Writing Copy for DummiesTips on writing to consumers and business to business Create captivating, results oriented, sales generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming
Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Binding Type: Paperback
Publisher: Wiley Publishing
Published: 10/29/2004
ISBN: 9780764569692
Pages: 362
Weight: 1.46lbs
Size: 9.06h x 7.50w x 0.87d
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4.6 ★★★★★
Based on 12 reviews
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Product Reviews
★★★★★ 5
Comparable to high end mens shops!
Fit Type: Regular Fit, Color: Blue, Size: Large
Beautiful, heavy blue Oxford comparable to upper end mens store at 75% less! Full cut, great for casual wear or sending out for professional starching. Downside, no pocket, but I had mine monogramed wear the pocket would be and it looks like an expensive dress shirt. I bought more (with pockets) in blue & white
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Reviewed in the United States on May 3, 2026
★★★★★ 3
Heavier fabric, very durable
Fit Type: Regular Fit, Color: Grey, Size: Large
3 stars. Pretty nice shirt but the fabric is a bit firmer than i like. I iron it when i usually wear it so that it looks half decent since wrinkle resistance is low or poor. I usually have to use a higher setting on the fabric since the material is thick making it alot heavier. Overall great for the lower end cost, anything that beats it would probably be double the price. I work in a cubicle so this works well for me, a simple shirt, with a simple color.
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Reviewed in the United States on March 18, 2026
★★★★★ 5
True to size, good quality, great value!
Fit Type: Regular Fit, Color: White, Size: Medium
Great quality! Amazing thick material! Perfect basic button down shirt!
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Reviewed in the United States on December 14, 2025
★★★★★ 4
No Shirt Pocket!
Fit Type: Regular Fit, Color: Blue Stripe, Size: X-Large
No Pocket! The material was nice quality, a little thicker than I would have anticipate for a low priced shirt, and very soft. The only disappointment was there was not shirt pocket. I suppose I did not look closely enough at the photos to notice that before I purchased. Otherwise, this is a very comfortable shirt.
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Reviewed in the United States on February 23, 2026
★★★★★ 5
Great shirt
Looks so good on hubby he likes the fit very comfortable
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Reviewed in the United States on May 27, 2026