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Description
The Victory Lab: The Secret Science of Winning CampaignsUPDATED FOR THE 2016 ELECTION The book Politico calls "Moneyball for politics" shows how cutting edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so called wise men and replacing them with a radical new data driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of
UPDATED FOR THE 2016 ELECTION The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Binding Type: Paperback
Publisher: Broadway Books
Published: 09/17/2013
ISBN: 9780307954800
Pages: 385
Weight: 0.66lbs
Size: 8.00h x 5.10w x 0.90d
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Great buy
Size: 11, Color: Tan
Great fit comfortable look good
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Reviewed in the United States on May 12, 2026
★★★★★ 5
Great shoes
Size: 14 Wide, Color: Black
My shoes look good and feel good and now I’m going to purchase the brown pair I saw
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Reviewed in the United States on April 24, 2026
★★★★★ 4
Don’t buy for restaurant industry
Size: 10.5, Color: Black, Size: 10.5, Color: Black
Good looking shoes, fairly comfortable and good value based on the description shared, so I don’t feel it’s fair to rate them lower than 4 stars. I had high hopes for them based on previous reviews from others saying they wore them in the food and beverage industry that mentioned their quality and durability, however I strongly recommend looking elsewhere if you do. I purchased these to wear working in a full service upscale restaurant and in less than two months have managed to have torn the material on the middle exterior section and the bottoms of the shoes are already completely worn down. Good design, but the durability needs to be improved if they’re to hold up for that industry.
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Reviewed in the United States on July 18, 2025
★★★★★ 1
DO NOT BUY (lasted less than 7 months)
Size: 11, Color: Black, Size: 11, Color: Black
I bought these for work as a bartender in August of 2025. By December, the tops were scuffed, frayed, and peeling beyond repair, and by February, the soles were coming off. I’ve never had a pair of shoes with such low quality.
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Reviewed in the United States on April 11, 2026
★★★★★ 5
Most comfortable shoes, right out of the box!
Size: 8.5, Color: Cognac Napa Leather
Oh my! So, my ordering of shoes online has been hit or miss - 1/2 size too big or too small; too wide or not wide enough. Enter these Marc Joseph shoes… such a game changer. They fit like a glove, exceptionally comfortable, and easy to slip in and out of. I like them so much that I am shopping for another pair. So far, the size, quality, fit, feel, look, and comfort make this pair my dedicated first pick. Btw, I have been wearing them for six hours and they are still very comfortable! I highly recommend these shoes.
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Reviewed in the United States on September 28, 2025