SKU: 78028597900

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

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Description

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine BrandIt is amazing that such an iconic brand as Barefoot Wines began as a start up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry. They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never say die

It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.

They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.

The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.

This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes:

* How Worthy Cause Marketing out performed paid advertising

* How boot-strapping was used instead of conventional financing

* The surprising advantages of being small and broke

* How creating a fun, yet hardworking company culture encouraged innovative leadership

If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.



Binding Type: Paperback
Publisher: Footnotes Press
Published: 11/19/2018
ISBN: 9780999504208
Pages: 298
Weight: 0.80lbs
Size: 8.40h x 5.50w x 0.90d
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SKU: 78028597900

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Natrona Heights, US
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Nice and budget friendly valet tray, would buy again!
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Great organizer! No more lost stuff!
We bought this for a friend who was always misplacing his keys, badge, wallet, etc... This has helped him get his every day carry stuff organized and he has not "lost" anything since.
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Good value, but buyers should be aware that the metal base extends only on edges
I think this tray is a good value compared to other vendor's products that are $100+. I plan to keep it because it is a good value for me. HOWEVER, realize that the metal base does not extend across the full base of the cork liner. Metal pieces are only on the edge of long side of the liner. Also, the metal is lightweight.
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Grantham, US
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Good quality for price. Exactly what I expected
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Great Quality. As Described.
As described. Great quality. Attractive
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Reviewed in the United States on January 13, 2026

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